Perinatal Mental Health Midwife

Application for Temporary perinatal health midwife There is increasing awareness of perinatal mental health as a public health issue. The Government is keen for midwives to further develop their role in public health. Midwives need to be adequately prepared to take on a more developed role in perinatal mental health if practice improvements are to be made. I am aware that death from psychiatric causes has been the leading cause of maternal death for the last few years. Although the most recent Confidential Enquiry into Maternal and Child Health indicated that this is no longer a leading cause, mental health problems before and after childbirth have a significant impact on the health of women, family relationships and children’s subsequent development. I believe that midwives need to be able to detect women with current mental health problems and those at high risk of a serious mental illness following delivery, in order to improve the care and support offered to them throughout their contact with maternity services. One of the most serious areas where we see ongoing harm is in adult mental health. Recent research shows that a large proportion of adult mental health problems can be laid at the door of early childhood. We need to consider the likely future effects of not breaking the cycle while these people are young. The ACE Study estimates that 54 per cent of current depression and 58 percent of suicide attempts in women can be attributed to adverse childhood experiences, which also correlate with later high levels of alcohol and drug consumption. In order to screen systematically and sensitively, and to enable them to refer on appropriately, I feel that midwives need to understand why they are asking questions about mental health; how to encourage women to disclose past and current problems; what the risks of recurrence and relapse are; and what services are available in their area of practice. 1|Page I feel very strongly that having post graduate qualifications and experience like my own in counselling and different approaches to psychotherapy are essential attributes for this post. The facts about childbirth and mental illness are startling (reference, Oates M 2001): About one in ten women will develop postnatal depression after delivery. < After psychosis (puerperal) postnatal develop will women 500 in one> Suicide is one of the leading causes of maternal death in the UK. A woman is 20 times more likely to be admitted to a psychiatric hospital in the two weeks after delivery than at any time in the two years before or after. Despite this, talking about and confronting the issue of mental illness during pregnancy or the postnatal period still poses challenges for healthcare professionals. Motherhood is loaded with emotive expectation. This contributes to a large number of cases of perinatal mental illness going undiagnosed. This can have serious consequences including poor bonding between mother and baby; reduced quality of life for the mother, baby and father; prolonged disability caused by living with an untreated serious mental illness; and potential risk to the health and safety of the mother, baby or other family member, either through neglect or harm due to illness. As a midwife with 20 yrs of clinical practice and with some experience as a service user, I was pivotal in setting up the current bereavement service and have been Counselling women and their families at West Middlesex Hospital since June 2009. I also have experience of providing supportive psychotherapy to a diverse range of clients with differing pathologies in a primary care and private setting since 1999. In my Role as Midwifery Matters facilitator (2007-2009) South East Strategic Health Authority, I regularly travelled across the patch, giving presentations to multi professional audiences. I am confident in designing, producing and presenting a 2|Page range of presentations, including role play, power point, interpersonal workshops and formal lecture format. I have experience in writing academic papers (published) and information leaflets, guidelines and information posters. I am a naturally creative person who enjoys implementing evidence based practice change at a strategic and operational level. I am very excited about the opportunity to be potentially involved with designing an E-learning package. Whilst working with other experts in this industry I have gained some knowledge in the process of elearning development. I think that routine antenatal and postnatal care present an excellent opportunity to screen the mental health of pregnant women and women with a new baby. To do this effectively however, requires working more collaboratively across different professions to meet the needs of our patients. Having the post of a specialist midwife in mental health could allow me to provide focused care to pregnant women with mental illness. This could include co-morbid substance & alcohol misuse problems. I envisage the role as working closely with a perinatal psychiatry team at W. M. U. H and as an important point of liaison between the other midwives, especially safeguarding and case loading midwives, obstetricians, health visitors, child and family social services, obstetricians in the hospital, and mental health services. A useful means to achieve partnership working would be for the S. M. M. H to attend the weekly midwifery team meeting. Here, all midwifery community and labour ward teams meet to discuss the caseload and update the antenatal progress notes. This provides a valuable opportunity for potential referrals to be discussed, both with the specialist mental health midwife and the perinatal lead psychiatrist/obstetrician. Many women will prefer and only require additional support and advice from a midwife with specialist expertise, rather than see a psychiatrist. However, some pregnant women will need to see a perinatal psychiatrist for expert advice, for example, if having severe mental illness, or to discuss medications in pregnancy or breastfeeding. 3|Page The referrals could be women with a history of mental illness during childbirth or preexisting mental illness who are now pregnant. However, quite often at booking or routine antenatal checks, midwives may pick up new onset psychological distress in pregnant women who have no history of mental illness. Women may at first feel more inclined to disclose things to a midwife rather than a psychiatrist or doctor. This may include apprehension or fear centred on the impending delivery itself, increased general anxieties about coping, depression or other psychological symptoms. The National Institute for Health and Clinical Excellence guidelines (2007) on antenatal and postnatal mental health have sought to address this, suggesting that at a woman’s first contact with primary care, at her booking visit and postnatally (usually at four to six weeks and three to four months), healthcare professionals (including midwives, obstetricians, health visitors and general practitioners) should routinely ask the following two screening questions to identify possible depression: During the past month, have you often been bothered by feeling down, depressed or hopeless? During the past month, have you often been bothered by having little interest or pleasure in doing things? A third question should be considered if the woman answers â€Å"yes’ to either of the initial questions: Is this something you feel you need or want help with? As a specialist mental health midwife, I would want to scope the current service and rapidly undertake a gap analysis to work towards providing equal access to perinatal mental health services. I could provide consultation and advice with the knowledge and skills that I already have and from which I accrue whilst undertaking my MSc in Psychodynamic approaches to Mental Health. I could perhaps investigate the possibility of providing a link to the local mother and baby unit. 4|Page In This role I could also act as a useful resource for other staff and support other midwives with their clients. They can be involved at an early stage in antenatal care and assist with monitoring women who may be developing or at risk of mental illness in childbirth. They can link up between physical and mental healthcare and can work in partnership with pregnant women to develop care plans for their individual needs. Having this post would give me the opportunity to hopefully address the stigma around mental illness and childbirth and improve screening and detection of women who need further specialist help — ultimately improving clinical outcomes and quality of life for new mothers and their families and long term financial benefits to the Trust and the N. H. S. A study of provision of perinatal mental health services has already been undertaken in two English strategic health authorities: views and perspectives of the multiprofessional team. Reports and policy recommendations have highlighted the need for early detection, appropriate referral and management. (Rowan1, McCourt 2 & Bick 3 (2010) This study has reported the in-depth views of relevant healthcare professionals on the extent to which perinatal mental health services are meeting policy and practice guidance. Their views highlight that although there have been developments in service provision, gaps persist particularly with respect to appropriate ongoing identification of needs and appropriate follow-up of women. Real challenges for the maternity ervices persist in relation to complex boundary issues that impacts on opportunities to support effective continuity of care and funding issues. Additionally, examples of good practice may still depend on the initiative and commitment of individual professionals, rather than the support of the organisation, including dedicated resources. Further research is required to ascertain the extent to which resource issues and t he drive to cut NHS healthcare budgets are limiting appropriate service provision for women with perinatal mental health needs. 5|Page There is always a need to elicit the views of the women who use the service. I would approach this by Iinking with our existing Maternity Service Liason comittee and carrying out appropriate patient satisfaction surveys and audit. References Felitti V & Anda RF (2008) ‘The relationship of adverse childhood experiences to adult health, wellbeing, social function and healthcare’ in R Lanius & E Vermetten (Eds) The Hidden effects of unresolved trauma. 134Epidemic: The Impact of Early Life Trauma on Health and Disease, Cambridge University Press, Mary Ross-Davie, Sandra Elliott, Anindita Sarkar, Lucinda Green British Journal of Midwifery 14(6): 330 – 334 (Jun 2006) National Institute for Health and Clinical Excellence. 007. Antenatal and postnatal mental health: clinical management and service guidance. NICE clinical guideline 45. London: NICE. Oates M. 2001. Perinatal maternal mental health services. Recommendations for provision of services for childbearing women. London: Royal College of Psychiatrists Cathy Rowan1 RM, PGCEA, MA. Christine M cCourt2 BA, PhD. Debra Bick3 RM, BA, MedSc, PhD. (2010) Evidence based Midwifery:Volume 8 (2010)  » issue 3  » Provision of perinatal mental health services in two English strategic health authorities: views and perspectives of the multi-professional team.. 6|Page

Standard 1a Knowing and Understanding Young Children’s Characteristics and Needs

Course ECD 202 Children with Special Needs Standard 1a Knowing and understanding young children’s characteristics and needs Summary: Experts do know that ADHD has a strong genetic component. In addition, they think that genes that control the levels of certain chemicals in the brain called neurotransmitters seem to be different in those with ADHD. If your child has ADHD, you've likely run into people who doubt that ADHD is real, tell you that all your child really needs is a firmer hand, and, whether they mean to or not, question your skills as a parent.If it's coming from someone you're not that close to and it's really not their business, you have some options. You could thank them for their concern and change the topic, for instance. But if it's someone you're close to, you might choose to have a more in-depth conversation to debunk†¦ In some cases, though, there is no genetic link to ADHD, but other common behaviors, such as smoking or drinking during pregnancy, as we ll as other obstetrical complications have been linked to ADHD in children.Babies with low birth weight may have an increased risk of ADHD. The same is true for children who have had head injuries, particularly an injury to the frontal lobe. Young children who are exposed to lead or other environmental toxins such as PCBs or pesticides early in life may also have a higher risk of ADHD. ADHD always begins in childhood. For some people, though, ADHD is not diagnosed until adulthood. That means adults who are newly diagnosed have actually had ADHD for years, and have had to endure symptoms as they've matured.In addition, research shows that between 30% and 70% of children with ADHD continue to have symptoms of the disorder when they become adults. ADHD tends to run in families. Studies have shown certain genetic characteristics that occur with high frequency in families where one or more family member has ADHD. Also, if one or both parents have ADHD, their children are more likely to d evelop the condition. And at least one-third of all fathers or mothers who had ADHD in their youth have children with ADHD.Studies show that children with ADHD tend to have abnormal functioning, or dysregulation, of certain brain chemicals known as neurotransmitters. There also tends to be abnormal functioning in the nerve pathways that regulate behavior. In addition, children with ADHD may have certain parts of the brain that are smaller or less active than they are in children who don't have ADHD. Recent studies show that the brain chemical, dopamine, may play a role in ADHD. Dopamine is an important chemical that carries signals between nerves in the brain.It is linked to many functions, including movement, sleep, mood, attention, and learning. Rational: Promoting child development and learning the standard is 1a this paper is on knowing and understanding young characteristics and needs. While doing this research paper it ties into key element 1a because it explains how the child develops and society to understand children as their individual needs Reflection: What I learned from doing this research paper is that there are a lot of children with this disability.And we have to observe children from birth on to notice things that are not normal and try to catch it early to be able to get treatment for the child in need. I will incorporate this into my professional career by paying attention to every child and not ignoring anything out the norm. And being able to be educated enough to be able to help the child get the proper help needed.

Genres of Literature Essay

Genres of literature are important to learn about. The two main categories separating the different genres of literature are fiction and nonfiction. There are several genres of literature that fall under the nonfiction category. Nonfiction sits in direct opposition to fiction. Examples from both the fiction and nonfiction genres of literature are explained in detail below. This detailed genres of literature list is a great resource to share with any scholars. Types of Nonfiction: Narrative Nonfiction is information based on fact that is presented in a format which tells a story. Essays are a short literary composition that reflects the author’s outlook or point. A short literary composition on a particular theme or subject, usually in prose and generally analytic, speculative, or interpretative. A Biography is a written account of another person’s life. An Autobiography gives the history of a person’s life, written or told by that person. Often written in Narrative form of their person’s life. Speech is the faculty or power of speaking; oral communication; ability to express one’s thoughts and emotions by speech, sounds, and gesture. Generally delivered in the form of an address or discourse. Finally there is the general genre of Nonfiction. This is Informational text dealing with an actual, real-life subject. This genre of literature offers opinions or conjectures on facts and reality. This includes biographies, history, essays, speech, and narrative non fiction. Nonfiction opposes fiction and is distinguished from those fiction genres of literature like poetry and drama which is the next section we will discuss. Genres of Fiction: Drama is the genre of literature that’s subject for compositions is dramatic art in the way it is represented. This genre is stories composed in verse or prose, usually for theatrical performance, where conflicts and emotion are expressed through dialogue and action. Poetry is verse and rhythmic writing with imagery that evokes an emotional response from the reader. The art of poetry is rhythmical in composition, written or spoken. This genre of literature is for exciting pleasure by beautiful, imaginative, or elevated thoughts. Fantasy is the forming of mental images with strange or other  worldly settings or characters; fiction which invites suspension of reality. Humor is the faculty of perceiving what is amusing or comical. Fiction full of fun, fancy, and excitement which meant to entertain. This genre of literature can actually be seen and contained within all genres. A Fable is a story about supernatural or extraordinary people Usually in the form of narration that demonstrates a useful truth. In Fables, animals often speak as humans that are legendary and supernatural tales. Fairy Tales or wonder tales are a kind of folktale or fable. Sometimes the stories are about fairies or other magical creatures, usually for children. Science Fiction is a story based on impact of potential science, either actual or imagined. Science fiction is one of the genres of literature that is set in the future or on other planets. Short Story is fiction of such briefness that is not able to support any subplots. Realistic Fiction is a story that can actually happen and is true to real life. Folklore are songs, stories, myths, and proverbs of a person of â€Å"folk† that was handed down by word of mouth. Folklore is a genre of literature that is widely held, but false and based on unsubstantiated beliefs. Historical Fiction is a story with fictional characters and events in a historical setting. Horror is an overwhelming and painful feeling caused by literature that is frightfully shocking, terrifying, or revolting. Fiction in which events evoke a feeling of dread in both the characters and the reader. A Tall Tale is a humorous story with blatant exaggerations, swaggering heroes who do the impossible with an here of nonchalance. Legend is a story that sometimes of a national or folk hero. Legend is based on fact but also includes imaginative material. Mystery is a genre of fiction that deals with the solution of a crime or the unraveling of secrets. Anything that is kept secret or remains unexplained or unknown. Mythology is a type of legend or traditional narrative. This is often based in part on historical events, that reveals human behavior and natural phenomena by its symbolism; often pertaining to the actions of the gods. A body of myths, as that of a particular people or that relating to a particular person. Fiction in Verse is full-length novels with plot, subplots, themes, with major and minor characters. Fiction of verse is one of thegenres of literature in which the narrative is usually presented in blank verse form. The genre of Fiction can be defined as narrative literary works whose content is produced by the imagination and is not necessarily based on fact. In fiction something is feigned, invented, or imagined; a made-up story. The Oxford English Dictionary is a great place to consult for any further definitions of the different genres of literature explained here.

Assignment Example | Topics and Well Written Essays - 750 words - 91

Assignment Example Zoning restrictions and state laws help to minimize the proximity of pornographic and liquor establishments to schools. The site should provide an attractive landscape that supports vegetation. Besides, the schools should have beautiful buildings that give a positive impression and motivation. There should be provision for maintenance, drainage, and parking. Middle school requires more space than high school. Streets and parking areas should be stable and smooth for easy use during all seasons. Sharp curves, dead-end streets, and excess corners should be avoided. The site should be elevated and provide contour for proper drainage and avoid soil erosion. Fault areas, steep slopes, and mines should, however, be avoided. The topographical orientation should be modest for both middle and high schools. The choice of soil type should allow good drainage schools in lowlands should be elevated to facilitate drainage that also impact on daily care costs. Scoring drainage should thus also consider student movement patterns regardless of their age. Elementary schools require for outdoor activities such as physical education and informal play while high schools need athletic and practice fields. Nature trails are also important to beauty and science learning, but open waters should be avoided. All age levels need sufficient paths, both onside, and offside, including visitors and employees. A desirable, safe walking pattern is necessary for young children vehicular and pedestrian traffic flow should be considered. Sidewalks are also requisite. There should be one parking space for every teacher and member of personnel. About 50% of older students often drive and should have parking space. Each car space should be 300 square feet. Curb cuts and 2% of the available spaces should be reserved for the disabled. The school design should blend with the physical environment. Elementary schools should be appealing, but massive structures should be avoided.

A Rhetorical Analysis of James Ladsen and Joseph Epstein Essay

A Rhetorical Analysis of James Ladsen and Joseph Epstein - Essay Example The essay "A Rhetorical Analysis of James Ladsen and Joseph Epstein" talks about the hubris that can be defined as tempting to face, or otherwise thumbing one’s nose at that which is already predetermined. This ancient Greek term for insolence and arrogance to fate plays a powerful role with respect to the way how current culture is defined and practiced. Essentially, the culture that exists within the United States, and to a large part around the globe as a result of globalization, can be understood as one that places a fundamental level of importance on maintaining youth and vitality; even at ages in which these are all but an unrealistic hope. Accordingly, the following analysis will seek to engage the reader with a rhetorical response to Ladsen’s â€Å"The Natural Order† as it relates to the idea of hubris. Likewise, this rhetorical response will be compared and contrasted with Joseph Epstein’s essay â€Å"Perpetual Adolescence†. Through such a level of analysis, it is the hope of this author that the reader will come to gain a more valuable and nuanced interpretation of why our current culture is so fixated on the idea of perpetual youthfulness; and whether or not this is a positive or negative attribute. Firstly, in terms of Ladsen’s story, entitled â€Å"The Natural Order†, the author represents the internal and external dialogue that is taking place between a middle-aged married man and one of his longtime best friends. The middle-aged married man is indicative of what might be termed as a â€Å"conservative†.

Business Law Questions Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Law Questions - Essay Example This is different from Public companies where the shares are offered on a public stock exchange (Beatty & Samuelson, 2007). Another advantage would be that to form a Private Limited Company the minimum requirement is to have members with an upper limit of 50. In contrast, public Companies require a minimum of seven members with an unlimited upper limit. They are currently three partners and this is enough to form a Private Limited Company. Changing the business to a Private Limited Company enables the business to be able to source for funds from a wider scope than before. They can still obtain funds from family and friends, but now come into consideration from financial institutions. Companies are able to obtain better loans as they tend to have better credit scores when compared with other forms of business like partnerships. This is similar to Public Companies. The main difference is that Public Companies can raise more funds since their books of account are open to the public. Thi s increases the chances of getting debt financing. In forming a company they will enjoy the benefits of having limited liability, Salomon vs. A. Salomon & Co Ltd (1897). A limited company is limited to the extent of the shares held by each individual shareholder. In the case the company winds up, the only claim creditors can have is to the extent of unpaid up share capital. This is because in law, a company is a legal entity in its own right and is separate from the shareholders (Shtein & Lindgren, 1984). This also enables a continued existence even with the incapacitation of a shareholder (Adams, 2008). In the previous partnership, any event leading to the incapacitation of a single shareholder would have led to winding up of the business. In case they would like to expand further, the upper limit of 50 members enables the company to source for more funds by allowing interested members to subscribe.

7.Is the world radically different from how it appears to be Explicate Essay

7.Is the world radically different from how it appears to be Explicate and assess Russells arguments for the distinction between appearance and reality, in Chapters 1 and 3 of his Problems of Philosophy - Essay Example To him, it is essential to clarify: first, if there is an external physical world, or is the world known merely an orderly combination of concepts and ideas; and secondly, the quality of knowledge held about the physical object. In this paper, we aim to provide a concise exploration of Russell’s ideas about reality and perception by going through his process of knowing, and the issues surrounding the authenticity of human awareness. Then, we assess his ideas by evaluating the strength of its logic from the metaphysical point-of-view. The self is able to connect with the external world through the senses. Knowledge, in this regard, starts with the experience of a physical object through seeing, hearing, smelling, tasting, or touching. What is obtained about the object is called sense-data, and what allows for the capturing of these data is called sensation. For example, in the self’s experience of an apple, its redness and smoothness are regarded to be the sense-data which are captured through sensation—by seeing and touching. Through this thinking, it can be further said that the mere presence of the physical object in the external world allows for the emergence of these sense-data, for if there is no apple to begin with, there would not be any redness or smoothness identified. Therefore, the process of knowing clearly distinguishes perception and reality. In the context of seeing and touching an apple, what appears to be the apple and its features are clearly separate from what the real apple is and its features. Building on the previous discussion, it can be said that the fundamental differences between perception and reality have led to the development of two critical issues: (1) the questioning of reality; and (2) the questioning of the truths obtained about the physical object. In expounding on these issues, we intend to establish, first

Culture industries Essay Example | Topics and Well Written Essays - 1500 words

Culture industries - Essay Example These are also sometimes known as creative industries. Generally it includes textual, music, television, and film production and publishing, as well as crafts and design. They are knowledge based and labour-intensive industries, and created employment and wealth. By nurturing creativity and fostering innovation, they help the societies to maintain cultural diversity and enhance economic performance. For some countries, architecture, the visual and performing arts, sport, advertising, and cultural tourism may be included as adding value to the content and generating values for individuals and societies (Hesmondhalgh, 2007). All activities which have been eligible for public funding is consider as ‘art’. The division between ‘art’ and ‘commerce’ is ideological and not analytical. The classical music world, though in receipt of enormous public subsidy, cannot be considered deeply commercial. Similarly, though aiming to ‘make it’ at some point, calling struggling pop musicians ‘commercial’ is to misunderstand a lot of what they do. The distributions of funds in these two areas are different. One relies on ‘the market’, and the other on a bureaucratic system of attributing value, and thus money. According to Hesmondhalgh (2007), the last few years have seen a boom in interest in the idea of ‘the cultural industries’ in academic and policy-making circles. In government cultural policy, this boom has been apparent at the international, national and local level. These are concerned fundamentally with the management and selling of a particular kind of work. Since the Romantic movement of the 19th century, there has been a widespread tendency to think of art as the highest form of human creativity. Both Sociologists and Marxists have argued that artistic work is not so different from other kinds of labour, as they say

Employee Annual self-Evaluation Assignment Example | Topics and Well Written Essays - 250 words

Employee Annual self-Evaluation - Assignment Example Having the positive attitude and self-confidence to succeed, while motivating the work team to remain focused on the job details, is my progress agenda. This involves meeting the delivery deadlines and work challenges in a responsible manner. Treating fellow workers with respect, following the transparent practices in communication with clients and co-workers, while personally admitting the mistakes remains the important aspect of my ethics policy. I resolve that I must set an example, where others will follow me. Meeting the clients and my co-workers on regular basis, for efficient and timely execution of jobs undertaken, remains high on my work agenda. This is with a view to uphold the confidence shown by clients in capability of the company executing the orders efficiently. Efficient communication, with a problem-solving attitude, while dealing with my coworkers remains the top priority. Respecting the ethical and cultural ethos as well as differences, I try to hold others accountable. Meeting commitments, while promoting cohesive work culture and recognition through rewards is the benchmark for me. Contributing to success of the company through proper follow up of client feedback is my target. This includes the will to listen to others, for understanding my strengths and weaknesses in a constructive manner. Accepting changes in the system with an open mind, while identifying new business opportunities for the company is my strategic goal for performance. This includes working towards getting the support of all relevant people in the organization. I constantly work towards acquiring more knowledge in my professional field, by employing work-experience and academic principals in an efficient manner to remain successful at my job, while aspiring for going higher on the corporate

Interpersonal communication report Essay Example | Topics and Well Written Essays - 3000 words

Interpersonal communication report - Essay Example Films require good skills in order to have possibility to deconstruct them, to read their signs, colors and to understand their communication. Understanding of communication is necessary for perceiving the very nature of story line and sense of messages. It is necessary to think independently and thoroughly about film messages and communication. Film communication is able to assist ability of the audience to realize whether information is valid or invalid. Developing film literacy is necessary for people to analyze critically commercials, different television programs and film productions. (DeVito 1995) Communication in films can tell the audience about new ideas and concepts if human behavior and life. For example, in the film "Gone with the wind" Scarlet has strong appeal to women wit her well-known statement "I'll think about it tomorrow". This phrase has become the first commandment for many people in their everyday life. Therefore it is necessary to state that film communication has very strong effect on the audience. This effect can be either positive or negative. Everything depends on the communication skills of heroes and different perception of people. Effective communication skills play the most important role in the film. It is necessary to admit "You've got mail". ... t, gentle and rather unconfident person, because her voice is mostly low, she doesn't use brutal words and words with negative meaning, her statements are affirmative: "Everything will be alright. Our clients will stay with use". Among her communication skills it is necessary to admit the presence of nonverbal communication involving tender smile and gestures. Both main heroes had previous relationships with other man-woman and they didn't express their true and core feelings. They didn't have necessary communication skills and trust in their partners and couldn't make positive changes in those relations. Their communication failed and they turned out to be unable to improve it. (DeVito 1995) It is necessary to define the most effective communication skills in the films and try to define why these skills have been applied in the film. By the example of "You've got mail" it is needed to present what skills are important and what their main purpose is. Communication provides new relationships and friendship, good and warm attitude of friends and relatives. There is no doubt that close relations are created not by mutual influence or efficiency, but by communication skills of each hero. The most important aspects of effective communication is attentive listening, explaining of key points, asking questions, nonverbal communication and actually communication ethics. The combination of all these aspects is the bet for successful communication process, because as it was told by famous writer "communication is the greatest luxury given to people". (DeVito 1995) The main heroes of the film face communication everywhere in the streets, at home, at work, etc. and their communication style completely depends on the current situation: at work their communication was more reserved

Child Soldiers in Sierra Leone Essay Example for Free

Child Soldiers in Sierra Leone Essay The Revolutionary United Front of Sierra Leone (RUF/SL) invaded Sierra Leone from Liberia in March 1991. Initially they claimed to be a political movement supporting ‘liberation’ and ‘democracy. Instead the RUF, in reality, was an insecurely combined organization of mainly rebellious young people that inflicted mortal disaster throughout the country of Sierra Leone. The political revolution message failed to attract popular support, the RUF board on a barbarian ten-year civil war that had devastating consequences for civilians, in particular children. General Information about Child Soldiers The numbers of child soldiers are continually variable given the growth of diverse armed conflicts. The number of children under the age of 18 who have been forced or induced to take up arms as child soldiers is commonly thought to be around of 300,000. Non-governmental military organizations tend to recruit soldiers under the age of 15.Governmental armed forces, on the other hand, are more likely to recruit soldiers under the age of 18. From what is known the age of 7 is the youngest a child soldier can be. Over 50 countries currently take on children under the age of 18 into their militia. [pic] Figure 1. The African situation since Africa has without any doubt the largest number of child soldiers[1] What is a Child Soldier? UNICEF, The United Nations Children Fund, defines child soldiers as any child—boy or girl—under eighteen years of age, who is part of any kind of regular or irregular armed force or armed group in any capacity[2]. According to the Coalition to Stop the Use of Child Soldiers: â€Å"Child soldiers perform a range of tasks including participation in combat, laying mines and explosives; scouting, spying, acting as decoys, couriers or guards; training, drill or other preparations; logistics and support functions, portering, cooking and domestic labour; and sexual slavery or other recruitment for sexual purposes.†[3] Girls are also called child soldiers and this is the case for many reasons. Girls usually fulfil numerous roles. While they are commonly recruited and used for sexual purposes, they are almost always also caught up in other military responsibilities. These include fighting, laying explosives, portering, and performing domestic tasks. How many child soldiers are there? It is difficult to give a worldwide number of child soldiers at any one time. There are various reasons as to why exact figures cannot be calculated. An example is that military commanders frequently mask children or do not allow access to observers. Armed groups regularly operate in dangerous, unapproachable zones to which observers do not have access and many children carry out support roles and are therefore not visible in military operations. How do children become soldiers? A special report on the impact of armed conflict on children which was created in 1996 explained how children become soldiers. In the report it is stated ‘Hunger and poverty may drive parents to offer children for service or attract children to volunteer as a way to guarantee regular meals, clothing or medical attention. Some children become soldiers to protect themselves or their families in the face of violence and chaos around them, while others, particularly adolescents, are lured by ideology. Children also identify with social causes, religious expression, self-determination, national liberation or the pursuit of political freedom, as in South Africa or the occupied territories. [4] Another reason emphasizes the efficient value of children, especially for tedious tasks. An important explanation to keep in mind could be that child soldiers may be valuable for signalling purposes. A rebel leader may hope to show significance, commitment or terror through abduction of a child[5]. Finally, some people insist that young children are more malleable, adaptable, and obedient, as well as more easily persuaded and deceived. Therefore they are said to be easier to manage and retain[6]. If children are as productive as adults, we should find a disproportionate number in armed groups. The following two case studies give examples of what a girl and a boy have gone through during Sierra Leone’s devastating civil war. By describing their tasks, the reasons as to why these violate Human Rights can be clearly seen. Case Study: Fatmata Fatmata was one of only two survivors from her village in Sierra Leone. She was barely six years old when she was captured by the cruel rebel groups. She was taken to a rebel stronghold and forced to work under harsh conditions as a servant. In Fatmata’s own words: We had to work all day while they would curse my mother and abuse me†. When she got older, Fatmata was forced to become the second wife of one of her rebel captors, therefore meaning she was raped and gave birth to the child of a rebel.[7] Case Study: Ishmael Beah In ‘A Long Way Gone’: Memoirs of a Boy Soldier, Ishmael Beah, now twenty-six years old, tells a successfully enthralling story of his life as a child soldier. At the age of twelve, he fled from rebel attacks and wandered a land caused to be unrecognizable by brutality. By thirteen, he had been captured by the government army, and Beah, even though he was a gentle young boy at heart, found that he was capable of truly terrible acts. At sixteen, he was taken away from fighting by UNICEF. Beah, like many other child soldiers, had gone through devastating psychological traumas and through the help of the staff at his rehabilitation centre, he learned how to forgive himself, to regain his humanity and was finally able to heal.[8] Human Rights According to the Truth and Reconciliations commissions report the use of local as well as international human rights mechanisms in responding to the shocking criminal acts that took place in Sierra Leone during the previous decade is important to the development of international human rights law[9]. Sierra Leone became a member of the United Nations in 1961 and is a signatory to most of the important human rights committees including the Convention of the Rights of the Child (CRC) and the African Charter on the Rights and Welfare of the Child. The Government of Sierra Leone has also ratified the optional protocol. Children Rights Act has been enacted in Sierra Leone quite recently in 2007. The Government of Sierra Leone signed and ratified the Protocol on 8 September 2000 and 15 May 2002. Convention to the Rights of a Child The Convention to the Rights of a Child (CRC) is built on diverse legal systems as well as cultural traditions. The Convention is a universally agreed set of fixed standards and obligations. These human rights set the least amount of pre-emptive declaration and freedoms that should be valued by governments. In Article 38, the Convention on the Rights of the Child insist that governments to take all possible measures to guarantee that children under 15 have no direct involvement in warfare. The Convention also sets 15 years as the minimum age at which a person can be willingly recruited into or willingly signs up in the armed forces.[10] Optional Protocol The Optional Protocol to the Convention on the Rights of the Child on the contribution of children in armed conflict symbolizes a progressive leap in the international law in order to defend children from the damaging effects of recruitment and use in warfare. The Protocol requires States who authorize it to obtain all practicable measures to make sure those members who are part of their armed forces and are under the age of 18 do not have a direct involvement in the fighting’s. States must also raise the minimum age for voluntary recruitment into the armed forces from 15 years but does not require a minimum age of 18. The Protocol reminds States that children under 18 years are entitled to distinctive protection and so any voluntary recruitment under the age of 18 must include adequate protection. Compulsory recruitment below the age of 18 is fully banned and States parties must also take legal measures to forbid self-governing armed groups from recruiting and using children under the age of 18 in conflicts.[11] ARTICLE 1 of the Optional Protocol: ‘States Parties shall take all feasible measures to ensure that members of their armed forces who have not attained the age of 18 years do not take a direct part in hostilities.’ This shows that the Protocol raised the age that children are allowed to be a member of an illegal or legal armed force from 15 years to 18 years. UNICEF and ‘The International Rescue Committee’ and how they have helped In Sierra Leone, UNICEF was the lead agency for child protection, which worked with its colleagues to reduce arms, and to release and reconnect process for child soldiers from 1998 to 2002.They construct protective and healthy educational environments where former child soldiers obtain the opportunity to learn how to live without weapons, gain new skills which enables them to be prepared for their future and to learn how to become prolific citizens in their society. Most importantly they are given a second chance to learn how to be children again. Demobilized children were moved to temporary care centres supported by UNICEF where they were given health care and also psychosocial counselling. They also participated in educational and recreational activities while family tracing reunification was going on. A vast majority of former child soldiers have been reunited with their families. Access to education and family and community support programmes have been the key to their success to help the former child soldiers[12]. With headquarters in Freetown and three field offices in Kono, Kenema and Kailhaun districts, the International Rescue Committee provides programs that focus on child protection, education, and health, specifically for former child soldiers after the civil war ended in 2000. The IRC works to increase local participation in project activities, build local capacity, promote and protect human rights, partner with local communities and organizations, and address relief and development needs in a holistic fashion. The Revolutionary United Front rebels released 600 child soldiers. The International Rescue Committee provided education, skills training, and psychosocial care to 100 of them[13]. Conclusion To conclude, there have been many programmes that have been created to reduce and assist former child soldiers. Off course it is not possible to help every single child soldier and there are many reasons for this. Some of the reasons are that there are still a number of these soldiers that may still be involved and their whereabouts are not known. During the civil war, many of the parents of these children were killed, so it is difficult to reunite them with their families, and if they are lucky another family member may still be alive in order to look after them. Organisations, like UNICEF, provide homes for former child soldiers who are unlucky to not have anybody. By education and counselling, children learn to forgive themselves for violent crimes they were forced to commit and help themselves to progress in the future. REFERENCES †¢ Beah, I (2007). ‘A Long Way Gone’: Memoirs of a Boy Soldier. New York: Harper Perennial. p5-218. †¢ Beber, B and Blattman, C. (2010). The Industrial Organization of Rebellion: The Logic of Forced Labor and Child Soldiering*. Available: http://chrisblattman.com/documents/research/2010.IOofRebellion.pdf. Last accessed 6th December 2010. †¢ Coalition to stop the use of Child Soldiers. (2007). Questions and Answers. Available: http://www.child-soldiers.org/childsoldiers/questions-and-answers. Last accessed 1st December 2010. †¢ Michael Odeh and Colin Sullivan. Children in Armed Conflict. Available: http://www.yapi.org/rpchildsoldierrehab.pdf. Last accessed 8th December 2010. †¢ Office of the United Nations High Commissioner for Human Rights. (1990). Convention on the Rights of the Child . Available: http://www2.ohchr.org/english/law/crc.htm. Last accessed 8th December 2010. †¢ Office of the United Nations High Commissioner for Human Rights. (2000). Optional Protocol to the Convention on the Rights of the Child on the involvement of children in armed conflict. Available: http://www2.ohchr.org/english/law/crc-conflict.htm. Last accessed 8th December 2010. †¢ Report of the Sierra Leone Truth Reconciliation Commission. (2004). Children and the Armed Conflict in Sierra Leone. Vol. 3B, p231-340. †¢ Spagnoli, F. (2008). Human Rights Quote (49): Child Soldiers. Available: http://filipspagnoli.wordpress.com/stats-on-human-rights/statistics-on-war-conflict/statistics-on-child-soldiers/. Last accessed 8th December 2010. †¢ UNICEF. CHILD SOLDIERS. Available: http://www.un.org/cyberschoolbus/briefing/soldiers/soldiers.pdf. Last accessed 1st December 2010. †¢ UNICEF. FACTSHEET: CHILD SOLDIERS. Available: http://www.unicef.org/emerg/files/childsoldiers.pdf. Last accessed 8th †¢ UNICEF. (29 April 2008). What is a child soldier?. Available: http://www.unicef.org/emerg/index_childsoldiers.html. Last accessed 4th December 2010. †¢ UN Works. Fatmata’s Story. Available: http://www.un.org/works/goingon/soldiers/fatmata_story.html. Last accessed 8th December 2010. [1] Spagnoli, F. (2008). Human Rights Quote (49): Child Soldiers. Available: http://filipspagnoli.wordpress.com/stats-on-human-rights/statistics-on-war-conflict/statistics-on-child-soldiers/. Last accessed 8th December 2010. [2] UNICEF. (29 April 2008). What is a child soldier?. Available: . http://www.unicef.org/emerg/index_childsoldiers.html. Last accessed 4th December 2010. [3] Coalition to stop the use of Child Soldiers. (2007). Questions and Answers. Available: http://www.child-soldiers.org/childsoldiers/questions-and-answers. Last accessed 1st December 2010. [4] UNICEF. CHILD SOLDIERS. Available: http://www.un.org/cyberschoolbus/briefing/soldiers/soldiers.pdf. Last accessed 1st December 2010. [5] Beber, B and Blattman, C. (2010). The Industrial Organization of Rebellion: The Logic of Forced Labor and Child Soldiering*. Available: http://chrisblattman.com/documents/research/2010.IOofRebellion.pdf. Last accessed 6th December 2010. [6] Beber, B and Blattman, C. (2010). The Industrial Organization of Rebellion: The Logic of Forced Labor and Child Soldiering*. Available: http://chrisblattman.com/documents/research/2010.IOofRebellion.pdf. Last accessed 6th December 2010. [7] UN Works. Fatmata’s St ory. Available: http://www.un.org/works/goingon/soldiers/fatmata_story.html. Last accessed 8th December 2010. [8] Beah, I (2007). ‘A Long Way Gone’: Memoirs of a Boy Soldier. New York: Harper Perennial. p5-218. [9] Report of the Sierra Leone Truth Reconciliation Commission. (2004). Children and the Armed Conflict in Sierra Leone. Vol. 3B, p231-340. [10] Office of the United Nations High Commissioner for Human Rights. (1990). Convention on the Rights of the Child . Available: http://www2.ohchr.org/english/law/crc.htm. Last accessed 8th December 2010. [11] Office of the United Nations High Commissioner for Human Rights. (2000). Optional Protocol to the Convention on the Rights of the Child on the involvement of children in armed conflict. Available: http://www2.ohchr.org/english/law/crc-conflict.htm. Last accessed 8th December 2010. [12] UNICEF. FACTSHEET: CHILD SOLDIERS. Available: http://www.unicef.org/emerg/files/childsoldiers.pdf. Last accessed 8th [13] Michael Odeh and Colin Sullivan. Children in Armed Conflict. Available: http://www.yapi.org/rpchildsoldierrehab.pdf. Last accessed 8th December 2010.

Growing Years Essay Example for Free

Growing Years Essay People come and people go, moments are gone through and experiences are created. What only remains are memories ,and for that reason these growing years are considered to be golden. Growing up is the most important aspect of an individuals life as it determines on their state of mind and how they look at life when they are old enough. Some go through a hard time whereas some may just cruise through a good life. Life is definitely a long journey but how we go about it is up to us, we see a lot of what life has to offer us at the time of childhood and teenage years. A lot of attractions and distractions, basically the good things and the bad and how these influence us. I have gone through different situations in my life, have had to make pretty tough choices ,but one of the best things Ive learnt from these growing years is that your life is never at a stand still even when you think it is. The modern world has loads to offer teenagers like me. But at the same time I would like to include myself to agree on the fact that growing up as a person from within isnt an easy task. Ive found myself in different instances at a stage where I dont seem to be agreeing with my parents. Well obviously my mind is developing and I have opinions of my own. This did lead into quarrels at times, its not that I may necessarily be wrong but I dont think anyones parents would like their child to not agree with them on any aspect. The solution that I found to this problem was to be more understanding to thoughts and opinions that people shared with me. I could consider myself lucky to go on that path because Ive come across quite a few people who have thought in another sense and are perhaps now leading messed up lives at home and away. But then again thats all part of growing up, it could be scary at times but life has much more to offer than just a scare. My growing up like anyone elses has its own ups and downs, but lucky for me Ive learnt from my older brothers experiences and have been cautious into not making the same mistakes as he has made. We come across many friends in this period of life, many come, couple of them remain in our present time but only some or none remain as you move on all the way. Yes when were young were all joyful and think that nothing can ever affect our friendship and lifestyle. But what we forget is that those who are surrounding us are growing up too, and they begin to think differently and thats what fades them away from us. No doubt that Ive learnt quite a lot from my friends but one regret would be there that some of them arent present in the bonds of friendship around me. Due to all the distractions that growing up has had on me, Ive had a conflict with education and living reality itself. I guess I was just taking it too easy and was playing around with the responsibilities that were put upon me. Each year that you grow certain tasks are handed to you, be it from your parents or life itself. Whereas at the same time certain things are expected from you. I am quite sure that I personally never was in favour of this. Probably that couldve been one of the reasons I quarreled with my folks. I guess I just couldnt live up to the expectations. For instance, when I was out with my friends I had to be home by a certain time. I thought of this as reasonable to an extent but sometimes I went over my curfew. Obviously this wasnt acceptable from my parents as it was heading me towards indiscipline. I always thought that a couple of years back I was invincible and nothing but good things could come out of what I was doing, basically I was happy in satisfying myself. Therefore I guess I was looking for some space of my own which my parents werent willing to give me at that point of time which would be my early teenage years. But now I realize that all I was doing was just neglecting my tasks and duties. Life cannot be lived with one owns satisfaction and happiness, its also about sacrifice, sacrifice that my parents have made in order to help me live a good life, as they think of my future and happiness before their own and perhaps I have to carry out these values to a family of my own. But yea I was too young then and still am now but I can certainly say that Im in a better sense of mind to understand these things now. For this reason now I understand why my parents decided to give me this space now as I could use it more rightly. Ive been infatuated with material things and hav e gotten lost in the unreal world of dreams and fantasies. More importantly my teenage years brought about certain feelings and emotions in me that made me interact with the opposite sex. Definitely this is a normal feeling and theres nothing wrong with it. Going on dates and having serious relationships with girls was another aspect of my growing up. This perhaps made me well versed with the word love but what Ive experienced with most girls was just infatuation and a phase that eventually had to fade away. This all is a part of growing up, but when it begins to interfere with your personal life or becomes a part of your personal life then I guess things just seem to be all messed up. Your moods and attitudes can easily alter at any given moment. In my case I could see this coming and still couldnt take control of it. A really funny situation I guess for many but for me it was just a result of getting too involved in something that never was. I devoted a large amount of my time on telephones and going out which in the end added up to nothing. While making hasty decisions I never really thought twice or overlooked at what I was doing after a while. The mess began to add up and soon I found myself lagging behind in stuff that really mattered for me as a person as I didnt give much attention to it previously. I still do mostly all these things but within boundaries and dont make it control my lifestyle as now I perhaps am in control of things and myself. Opening myself up as a person was never a problem but opening up to the wrong people was a mistake that I constantly committed and trusting the wrong people too was involved in this. In a way I remain happy at the fact that Ive gone through experiences such as these at a young age, as it keeps me prepared for the future. Neglecting my duties as a growing child ,I constantly came across a lot of troubles ,this included studies ,social life etc. There came times when my parents were really unhappy with me and my future remained a question mark in their minds as it built a lot of tension within them. But what Im grateful about is that they never lost faith in me and they constantly always explained to me about what was right and always heard my side of the story too. Perhaps because of their love and affection it was a quick process for me to realize my mistakes and undo my way of thinking. Ive at times tried to make my brother as my idle and live the way he did, in a quite reserved but jovial way. There have been instances where I just wanted to be in my brothers shoes as I felt that he handled himself quite well while he was growing up. According to me he did everything at the right time and thats why he enjoyed quite a bit. But I cant escape the fact that him n me are two different personalities and we just have to be our own people. I hear from a lot of people who are elder to me, that my age is the best as I dont have to worry about a lot of stuff. It brings upon confusion to me as I think the responsibilities that are on me arent too easy to fulfill though theyre necessary. But as a growing child, I explored a lot that perhaps people my age wouldnt. Main reason for this being that I was quite curious and being the youngest in my family always accustomed me to what elders usually do and how they behave. It was serious conflict as one hand I was neglecting my given duties and on the other hand I intended on doing things that I wasnt capable of. Eventually I realize that being older than I already am isnt an easy task either and probably when I do come to that age I would wish to be where I am right now. Keeping that in mind, Ive experienced times that Ive wished and wanted to act older than I already am. But what I was leaving behind only I know. That of being a kid and enjoying the best of what it has to offer. Being a kid or a teenager, I always hated to lose and I still do, be it anything perhaps at studies or at sport, or losing friends. But while growing up youve to accept to lose at times and youve to be open to that fact. Understanding that I guess has helped me into not being stuck up and has helped me in growing further as a person. In my years of growing up I have come across many instances that Ive witnessed people breaking up their relationships with each other just over meaningless arguments. Having fights is normal but it goes over limit when it starts effecting the way two people think about each other. There has to be space for understanding certain things as every person has his/her own opinions over matters. But many yet remain oblivious to this. Thats why perhaps it is easy to ruin things but hard to keep it together. I sometimes sit to think about most of those teenagers who have slit their wrists and committed suicide in depression, well in their case they never liked losing either and resorted into ending their life. I can probably relate to some teenager problems considering Im in the same age group and perhaps have gone through the same at some stage, but my upbringing has excluded the thought of suicide from me. Everything has to come to an end at one point in time and that refers to our lives as well, so we should wait until then. Thats why we teenagers are always told that theres a time for everything. In my times of growing up, Ive had a lot of fun even through all the hardships that have come along my way. Going to gigs and parties with friends was no more of an exciting thing to me as before. Since Ive cut down on that theres more value to it now then there was before. One of the most important tasks that Ive learnt in my journey of growing up is setting priorities. Something I wasnt good at doing so sometime back. There are loads of distractions available to get you off your way but if you have your priorities set out I dont think you could go off track. Part of becoming an adult brings a lot of confusion in our minds. There come times when people have asked me what Ive wanted to be when I grow up, and Im left with no answer. I realize I cant be young all my life but it just seems with all the competition around Im growing up much faster than I should be. But thats how this modernized world works, and I could probably deny the fact but cant hide from it. Accepting this Ive got an ambition, something that I hope to become and achieve. But I realize that this task isnt easy for some people and this has helped me into understanding the problems that some teenagers go through. They cant deal with the pressure and therefore breakdown into depression. Understanding aspects like these and looking into my own life, it has been quite easy to give way to other peoples opinions and sometimes accept what someone else says on top of your own word. Being unselfish is a part of growing up too. These values instilled in me thankfully is to my advantage and would perhaps benefit me in my future. There sure have been times when I just have been fed up of happenings around me and wished that everything should just stop. At the end of things I still would have to get on with my life and deal with my problems as thats part of growing up. I do wish that sometimes things should be quite different from what they are, but then if life had to be so predictable there wouldnt be any fun left in life itself. Believing in something of this sort has made me want to enjoy life as it comes even through its good times and bad. Understanding that behind every face theres a story, and thats why some people act in the manner that they do, we have to be open to whatever this life has to offer us. Growing up isnt an easy task but how would we ever know where our silver lining lies if we dont want to grow up. These growing years are considered golden as theyre times once lived they can never come back. We have the ability at times like these to make the most of our lives and should definitely use it. We never stop learning and thats why everyday we look at our life through a different light. Every year that I grow it brings me closer to my adult age and cuts off a year from my life. There surely is a time for everything and in life there are no short cuts to that. From now on I would like to take things as they come and enjoy myself under those means. Therefore I would like to live my life to the maximum level and in the right manner. Im still growing and so far the journey has been incredible.

Homeopathic Medicine Aconitum Napellus for Anxiety Treatment

Homeopathic Medicine Aconitum Napellus for Anxiety Treatment Assessment of homeopathic medicine Aconitum napellus in the treatment of anxiety in an animal model Gabriele Baptista Haine, Samarah Hamidi El Ghandour, Sà ¢mia Ahmad El, Ghandour, Andersom and Ricardo Frà ©z Aim: To assess the action of homeopathically prepared Aconitum napellus in a 6CH, 12CH and 30CH potencies in the treatment of generalized anxiety in an experimental model using rats. Methodolgy: 48 adult Wistar rats (Rattus rattus) ranging from two to three months old were divided randomly into six groups. Each group received its corresponding treatment daily for 10 consecutive days: 1) control (diazepam 1 mg/kg/day); 2) negative control (0.15 mL saline solution/day); 3) ACH6 (0.15 mL Acon (6CH/day); 4) ACH12 (0.15 mL Acon 12CH/day); 5) ACH30 (0.15 mL Acon 30CH/day); and 6) ALC30 (0.15 mL 30% cereal alcohol/day). The same person at the same time each day administered respective treatments by a gastric tube. Behavioural effects were blindly and randomly assessed one hour after treatment on the 10th day. Animals were subjected only once to each pharmacological model; an elevated plus maze (EPM) and open field test. Elevated plus maze EPM is a commonly employed anxiety model because it is based on two conflicting tendencies: 1) the ability of rodents to explore new environments and 2) their aversion to high and open places. EPM is comprised of two closed arms perpendicular to two open arms. The closed arms are so named because they have a lateral and an end wall, whereas the open arms have no walls. Anxiety is measured by the total rate of exploration of open arms, thus, increase of the permanence time and number of entries in the open arms is considered an index of anxiolytic action of drugs. The animals were individually tested and conditions remained consistent. Each rat was filmed for five minutes and the data was recorded by software PlusMZ. Open field Rats are placed in a previously unknown sand square divided in smaller squares that allow assessing the exploratory activity of animals to observe their locomotor activity. Each rat was filmed for five minutes and the data was recorded by software OpenFLD. This test assessed the number of crossed squares. Results: Acon in potencies 12CH and 30CH exhibited possible anxiolytic effects on the central nervous system (CNS) since they increased the number of entries in the EPM open arms (12CH and 30CH) and the permanence time in the EPM open arms (30CH only). In the open field test the homeopathic preparations did not show effects on the locomotor system of rats. EPM results Treatment with Acon induced anxiolytic effect, but did not exhibit linear progression according to ascending potencies. The number of entries in the open arms increased with dilutions 12cH and 30cH compared to the control (Figure 1). The animals treated with dilution 12cH also exhibited higher permanence time in the open arms (Figure 2). Figure 1 – % entry in EMP open arms. Significant values: *p Figure 2 – % permanence time in EMP open arms. Significant values: *p A complementary parameter used to evaluate whether the response of the rats indicates anxiolytic effects of the investigated treatments is the number of entries in the closed arms . In this study, it exhibited significant difference in the groups treated with Acon 12CH and 30CH and the positive control diazepam (Figure 3). These results suggest that the anxiolytic effect did not interfere with the mobility of the animals in the EPM. Figure 3 – % entry in EMP closed arms. Significant values: *p Open field test results Treatment with Acon did not show any change of the locomotion of the rats compared with both saline solution and diazepam controls (Figure 4). Figure 4 – Number of squares crossed by animals in open field during five-minute observation Conclusion: Potencies 12CH and 30CH of Acon exhibited anxiolytic effects on the CNS in an animal experimental model without affecting motor coordination. Discussion: Anxiety is an emotional state comprising of psychological and physiological components. Measurable parameters that can be used to assess the treatment of anxiety is limited in rats because rats cannot communicate feelings of apprehensive anticipation, insecurity, fear or the flood of thoughts that accompany anxiety. Testing physiological components of anxiety such as increased arterial blood pressure, increased breathing rate and increased heart rate would also prove to be very challenging. It could also be argued that anxiety in rats cannot be compared to the complexities of human anxiety and that although the tests yielded positive results in rats it’s not enough to validate its application in human beings. However, being rats they cannot be subjected to bias treatment. Rats also behave in a similar way and their reactions and behavioural patterns are more predictable therefore yielding more consistent and reliable results. They are also able to be kept in highly controlled environments where they are unaffected by outside influences that could have an effect on their anxiety levels. EMP and open field tests are acceptable and valid pharmacological models used to measure anxiety in rats, therefore their application to homeopathy and the positive results yielded should contribute towards evidenced based medicine for homoeopathy. Article 2 Effect of Gelsemium 5CH and 15CH on anticipatory anxiety: a phase III, single-centre, randomized, placebo-controlled study Adeline Paris, Sophie Schmidlin, Sandrine Mouret, Enkelejda Hodaj, Philippe Marijnen, Naoual Boujedaini, Mircea Polosan, Jean-Luc Cracowski Aim: To evaluate the effectiveness of Gelsemium 5CH and 15CH on provoked anxiety in healthy volunteers, in comparison with placebo. Methodology: A double-blind, single-centre, randomized, placebo-controlled study was conducted. 180 eligible volunteers from both sexes aged 18 to 40 years with no history of psychiatric disorders were included in the study. Participants were distributed homogenously into 3 groups and randomly allocated to receive Gelsemium 5CH or 15CH or placebo. During the study participants took five doses of globules: a morning and an evening dose on the 2 days preceding the study and the last dose on the morning of the study. Performance of a Stroop colour word test (SCWT) was used to provoke anxiety. The main criterion used to quantify anxiety was the State measure of the State-Trait Anxiety Inventory (STAI-S). The STAI is a questionnaire widely used in clinical practice and clinical research; it consists of 2 parts of 20 questions each and takes about 15–20 minutes to complete. An anxiety visual analogical scale (VAS) was used as secondary outcome criterion. VAS is an auto- evaluation s cale composed of three sub-scores: self- confidence, cognitive anxiety and somatic anxiety. The Trait part of State-Trait Anxiety Inventory (STAI-T) was also measured and performed a continuous recording of arterial pressure, heart rate and respiratory rate. In the days preceding the study it was checked with the volunteers that they did not experience any stressful events. On the fifth morning before the main study visit participants were asked to complete the STAI-S, STAI-T, EEAC forms and VAS scale, whilst in the comfort of their own homes in calm surroundings. These measures were used as the baseline data. Results: There was no statistical difference between the groups for the values of STAI-S at baseline. No statistical difference was observed between the groups for the evaluation of the anxiety by VAS. Conclusion: Gelsemium 5CH and 15CH had no effect on anticipatory anxiety in the conditions used in this study, whatever the judgement criteria used. Discussion: There were many noticeable flaws in the study. Homeopathic principles for prescribing were completely ignored. There was a gross misunderstanding how homeopathy works; it seems homeopathy was applied with the expectation of a physiological effect. There was also a misunderstanding for the indication of the remedy. Gelsemium is indicated for anticipatory anxiety, the test was set up in a way that actually tested acute, provoked anxiety, whereas anxiety leading up to the test pertains more to the indication of the remedy. Participants who had no history of psychiatric disorders were included in the study; the study would’ve been better suited to individuals with a long history of anticipatory anxiety. The study should’ve been set up in a way where participants were told they were going to have to perform a test and anxiety levels leading up to that event should’ve been measured. I believe the potencies used, which act more on a physical plane, is also a noticeable flaw. Anticipatory anxiety is a mental condition with physiological components, higher potencies which have an action on the mental and physical plane should have been administered. More importantly inclusion into the study should have been set up to promote Similimum prescribing; a questionnaire that listed indications of the remedy should’ve been used to match participants for suitability. Because the study doesn’t follow homeopathy principles and there seems to be a general misunderstanding of how homeopathy works I don’t believe this article can contribute to evidence based medicine for homeopathy.

How Does Advertising Work? Essay -- Business Management Studies

How Does Advertising Work? INTRODUCTION ------------ Definition  · The original definition of advertising was â€Å"to draw attention to something† or to notify or inform someone of something (Branston 1996).  · A modern definition is the publication (in various forms) of facts or opinions concerning goods or services, to awaken the public’s interest and persuade them to purchase.  · Advertising is now big business – an industry with extraordinary cultural and economic impact.  · This is funded through the cost of the goods that consumers buy.  · Advertising is now the media form most often encountered, and is perhaps the most powerful and pervasive form of propaganda in history.  · It is found in various forms including on billboards, websites, â€Å"junk mail†, and commercially funds most television, newspapers and magazines.  · Advertising has the power to create brand awareness and loyalty as well as stimulating demand. Advertising is not a science  · It is important to realise that advertising is not a science.  · An individual will interpret an advertisement using their own social networks, their own backgrounds and their own motivations.  · The way an advertisement is interpreted cannot be controlled or monitored by an advertiser, therefore it is important to realise that they do not contain a single meaning for all audience members.  · Advertising is much more effective when an advertiser understands their audience’s background and social networks as well as their ability to select media and advertisements that appear in those media.  · Therefore the challenge for advertising is to create a message that ultimately connects with a select group of people. WHAT DOES ADVERTISING DO?  · It has already been stated that advertising is created to help sell something.  · Therefore the ultimate goal of advertising is to increase the advertiser’s sales no matter who the advertiser is or the target audience, what the product is, or how the ad is delivered. Advertising Goals  · The ultimate goal of advertising is to increase sales.  · However, in terms of functional aspects a more specific advertising goal is required.  · There are various advertising objectives, which can largely be generalised into the following eight areas: . To provide ... ...nt methods and models.  · Consumers go through a complicated mental process when they make a decision about even simple purchasing which helps explain why advertising can be such a complicated subject and difficult to perfect.  · Consumers learn from advertising by acquiring knowledge about products that are available and figuring out which products can satisfy their needs.  · Consumers base their decisions on rational, informational aspects of advertising based on logic, as well as emotional aspects based on feelings and attitudes.  · All adverts stimulate these responses to some extent.  · It is the job of the advertiser to create an advert which will make the best use of these possible responses to affect an increase in sales.  · All brands have functional attributes, personality and salience as underlying brand dynamics.  · However, any given piece of advertising will only stimulate one primary response and one driving brand dynamic.  · Methods of and responses to advertising have changed much over the last 100 years and will continue to do so in the future as society continues to change, and new technologies are developed.

Use of the Single Effect in A Cask of Amontillado Essay -- Cask Amonti

Use of the Single Effect in A Cask of Amontillado Edgar Allan Poe's "A Cask of Amontillado" is perhaps the most famous tale of terror ever written. Montresor, the story's narrator, leads the reader through his revenge on Fortunato. Montresor entices Fortunato into the dark recesses of the family catacombs with the promise of a very fine wine. At the climax of the story, Montresor shackles Fortunato to a wall and seals him away forever behind brick and mortar. In all of Poe's short stories he attempts to convey "a certain unique or single effect." "A Cask of Amontillado" expresses its dark view of human intention by using elements of irony, foreshadowing, and metaphor. The first person point of view also lends itself to an exploration of the inner secrets of Montresor. The major theme in the story is the deep hatred buried within the outwardly congenial Montresor. This makes it vital that the story be told with Montresor's thoughts known to the reader. The tale simply would not work if it were told from Fortunato's point of view, or from a dramatic/objective angle. An omniscient view would function, but by knowing only Montresor's thoughts the reader develops a trust in him, and this causes the story's theme to have a more personal effect on the reader. "A Cask of Amontillado" is replete with ironic statements and situations. Fortunato's very name is ironic given his horrific fate. At the beginning of the story, when Montresor divulges his theories on proper revenge, he says, "A wrong is unredressed when retibution overtakes its redresser." This is ironic (and a bit amusing) as Montresor is utterly consumed by his hatred of Fortunato. Then, during their descent into the catacombs, Montresor tries several times to con... ...ontresor's sociable facade, then the catacombs below symbolize the hate within him. Poe gives explicit descriptions fo the foul caverns. They are "insufferably damp . . . encrusted with nitre." The "founess of the air" nearly extinguishes their torches. Poe describes the "white web-work which gleams from these cavern walls." Clearly Poe's desired efect is to expose the evil that consumes from within. Each of the literary devices used in "A Cask of Amontillado" serves to reinforce Poe's single effect. As Poe himself says in "The Importance of the Single Effect in a Prose Tale," an author "invents such incidents--he then combines such events as may best aid him in establishing this preconceived effect." The use of the first person perspective along with some irony, foreshadowing, and metaphor aid the delivery of Poe's single effect in "A Cask of Amontillado."

Lets make the world a no clone zone :: essays research papers

Let’s Make the World a No-Clone Zone â€Å"Let’s Make the World a No-Clone Zone† is a very straightforward and powerful article which lists many reasons why anything and everything about cloning should be illegal. In her article Therese M. Lysaught acknowledges there is plenty of factual information or counter evidence that her opposition might use to fight her argument. Her purpose for writing this article is to get it set in peoples minds that cloning is morally and ethically wrong and should be banned completely. At the start of the article Therese has a very good thesis; â€Å"Banning the use of cloning to create babies doesn't go far enough, Even so-called ‘therapeutic’ or ‘research’ cloning involves the destruction of human embryos and therefore is not only problematic, but also immoral† (Lysaught par1). The thesis sets out her argument and lures the reader in with her powerful word choice and her appeal to emotion. Even if the readers already disagreed with the title they would be so intrigued by her well-written thesis they would have no choice but to just keep on reading. Therese Lysaught is attacking anyone and everyone who feels cloning should be legal. But her main targets are those with the bigger voice, the politicians. She comes across very intimidating in stating her side of the issue, using a lot of easy-to-follow, factual information, which most people are more likely going to be able to understand. For example, according to Lysaught, cloning is a technique used to make an embryo that is an exact copy of another organism, it does this "A sexually," which means without using sperm. There is also another form called †reproductive cloning† which is where the embryo is planted into the woman’s womb and grown to test the effects of various toxins, or to mine them for their stem cells(Lysaught par7). Ms. Lysaught does a good job being intimidating while at the same time she works the sympathy side of her issue, using the results of the animal test. A quote from her article states, â€Å"In animals, more than 90 pe rcent of cloning attempts fail to achieve live birth and live-born cloned animals suffer high rates of deformity and disability. Until these technical difficulties are worked out, the risk of harm to a cloned human is unacceptably high.† (Lysaught par11) both of these approaches work well to push her argument. She also anticipates questions and arguments from her opposition; for example, â€Å"In ‘their’ so called views, cloning chances to stop human suffering outweighs moral and ethical concerns about embryonic life.

Kant Hypothetical and Categorical Imperatives Essay

In the Grounding for the Metaphysics of Morals, by Immanuel Kant, Kant proposes a very significant discussion of imperatives as expressed by what one â€Å"ought† to do. He implies this notion by providing the audience with two kinds of imperatives: categorical and hypothetical. The discussion Kant proposes is designed to formulate the expression of one’s action. By distinguishing the difference between categorical and hypothetical imperatives, Kant’s argues that categorical imperatives apply moral conduct in relation to performing one’s duty within the contents of good will. According to Kant, the representation of an objective principle insofar as it necessitates the will is called a command which formulates the notion of an imperative . Imperatives are simply a formula of a reason. It determines the will of the action. Imperatives can be expressed in terms of what ought to do. For example, take the command â€Å"Sit Down! † Kant expresses this command as an imperative by stating, â€Å"You ought to sit down! † All imperatives are formulated by doing an action according to the standard of a will that it will provide a good ending in some way. If the end action is good, as a mean to something else than it is considered a hypothetical imperative. On the other hand, if the action is good according to itself than it is considered a categorical imperative. Thus, Kant implies a distinction between these two kinds of imperatives. The first imperative that Kant proposes is hypothetical. A hypothetical imperative states only that an action is good for some purpose, either possible or actual . In a hypothetical imperative the action is done out of necessary for some purpose. Hypothetical imperatives take on the general form of; â€Å"If †¦then†¦Ã¢â‚¬  â€Å"If† is considered the antecedent and â€Å"then† is considered conditional. Hypothetical imperatives tell us what we should do provided the fact that we have certain desires. For example, â€Å"If you want to get an A, then you ought to study. † Wanting to get an A is required of one insofar as one is committed to studying. In other terms, if one desire is to get an A then the action one must take is to study in order to fulfill that desire. Hypothetical imperatives can further more be explained by breaking them down into what Kant calls â€Å"rules of skills,† and â€Å"counsels of prudence†. Rules of skills simply imply the notion that there is something that you have to do; how one must accomplish something. An example of this is, â€Å"If you want to get well than you ought to take your medications. † The action in accordance to the rule of skills implies the importance of taking your medications. Kant noted that there is no question at all whether the end is reasonable and good, but there is only a question as to what must be done to attain it. Moreover, the counsel of prudence examines just that. The antecedent â€Å"If† refers to the varying degrees of happiness within an individual. â€Å"If you want to be happy then you ought to invest in a retirement plan. † One’s motive to be happy (happiness as it implies to individualism) is fulfilled through the action. The action is done through the perception of prudence as it commands not absolutely but only as a means to further the purpose. In this respect, hypothetical imperatives apply actions of good in a conditional way. It is formulated that you need to know what the condition is before you act. Conditions are based upon a posteriori referring to experiences of knowledge due to ones own result. Therefore hypothetical imperatives do not allow us to act in a moral way because they are based upon desires and experiences rather than good will or moral conduct. In contrast with hypothetical imperatives, which is dependent on an indivdual having a particular desires or purpose (such as wanting to get an A), categorical imperatives describe what we are required to do independently of what we may desire or prefer. A categorical imperative is the only imperative which immediately commands a certain conduct without having as its condition any other purpose to be attained by it. Categorical imperatives are moral obligations that do not have a â€Å"If†¦ and then†¦Ã¢â‚¬  form. In this respect they provide behavior categorically. They are not if you want x then you ought to do y. Rather they take the form of, you should do y. Kant states that categorical imperatives are limited by no condition, and can quite properly be called a command since it is absolutely, through practically necessary. Categorical imperative are concerned with the form of action and the princple from which the that action follows. The moral action is good within itself such the notion of practical reasoning. Unlike a hypothetical imperative, categorical imperatives rely on independent experience; a prior. This is due to the fact that one’s moral principle is not based upon previous experience, but instead it is rooted in good will and one’s ability to perform their moral duty. Kant refers to this principle as the principle of morality. For it is from this in which all our moral duties are derived. The basic principle of morality is important because it commands certain courses of action. It is a categorical imperative because it commands unconditional actions. It is also independent of the particular ends and desires of the moral actions. One can never really no the end motivate to why such an action is preformed, but one can concure that the action was done according to the moral duty of good will. Having good will or practical reasoning, lays a foundation that implies categorical imperatives to do what is pure and simple. A good will is good not because one wants to attain happiness or a purpose but it is good in itself. Kant explains that there is no possibility of thinking of anything at all in the world, or even out of it, which can be regarded as good without qualification, except a good will. Therefore in accordance to good will, one must act as if the maxim of their action was to become a universal law. Kant first mentioned the notion of categorical imperative when he proposed the moral or universal law. You should never act except in such as way that I can also will that my maxim should become a universal law. Since maxims are basicly principles of action, the categorical imperative commands that one should act only on universal principles, that could be adopted by all rational agents such as human beings. Actions that are done from duty are out of respect for the moral law. Duty is the necessity to act out of reverence for the law set by the categorical imperative. Because the consequences of an act are not the source of its moral worth, the source must be the maxim under which the act is performed, excluding all aspects of desires. Thus, a categorical imperative must have moral content if, and only if, it is carried out solely with regard to a sense of moral duty in coordination with good will. Clearly one can see that Kant believes in the expression of actions through imperatives. By proposing imperatives, he formulated a command of reason. As hypothetical imperatives address actions done for a desire or a purpose, categorical imperatives, on the other hand address actions that result from moral conduct and good will. In distinghing the difference between these two imperatives, Kant’s main objection is to provide his readers with a clear understanding that actions based upon imperatives can be projected from two different views but the end result always provides good, in some way.

The Renaissance North And South

Southern Renaissance was more secular compared to the Northern. Northern focused solely on religion. Southern focused more on art, but did not disregard religion completely Southern Europeans during the Renaissance focused on art and religion, while the Northern Europeans created many institutions of higher learning, where they taught practical learning, science, and technology. The ‘Golden Age' as many call it, is believed to be the time in which Europe has finally started to enter the ‘Modern Age. The Southern Renaissance (in Italy) began during the 14th century while the Northern Renaissance is believed to have started during the 1 the century. The Renaissance has increased the popularity of works of art and other fields of stud including: architecture, literature, sciences, politics, and religion. There is quite a few differences between the Southern and Northern Renaissance, and it is also based on the concept of Humanism.Different artists from the south and the nort h have shown these differences in views in their works of art and their concepts in picturing the WA way person lives his or her life. The Northern part of Europe during those times was strongly attached to the teaching gas of Christianity. The church led power, and humanists pictured their society as being more close to God or nature as possible. The North held that Middle Ages belief far longer than their Southern counterpart, and that is also the reason why most of their works of art are about landscapes and the lifestyles of people.The Southern part of Europe (Italy to be more precise) has a very different outlook on how art should be viewed and appreciated. Their artists created paintings about Greg eek and Roman mythologies, about gods and goddesses, and they were always searching for something new and better to create. The colors that they also developed made the nettings seem alive but not in a sense where the painting is the only thing that a person can see. It's more like the viewer can see the object and let his imagination roam freely.The layout of the land might have also played a significant role on how the Renaissance took place in the Northern and Southern parts of Europe. Italy is a place were trade w abundant, and they were exposed to different cultures (Asians and the like). These GA them the option to develop and discover new things. Southerners think that religion I still important, but it is not the only priority that they should be focusing upon. Politic and other sciences were the things that people thought about during those days, and that also changed their way of living.Northerners, on the other hand, was not too exposed to these changes and still clung to their belief of Jesus Christ and the church. The Southern and Northern Renaissance might have a lot of differences, but they have one thing in common: They valued artwork. There even came a time when these artists met and shared their opinions WI the each other. These led to the cr eation of better works of art which are appreciated by t he world today. Summary: 1 .The Southern Renaissance began during the 14th century while the Northern Renaissance was believed to have started during the 16th century. 2. The Northern Part of Europe is strongly attached to Christianity and the church. 3. The Southern Part of Europe during the Renaissance is more focused on the improvement of different fields of science including literature, architecture, politics, a ND religion. 4. Artwork from the North are based on Humanism and Landscapes. 5. Artwork from the South are more about Classical Greek and Roman Mythologies.

What Makes a Piece Literature?

Some claims that every literature tries to make a specific point. A good writer they say always associates her opinion, ideas and thoughts in her or his masterpiece. Some produce literature purely for entertainment stressing that life is funny and humorous, some include many ironies highlighting that life is complicated and hard to understand, some literature especially those classics are for the purpose of political movement portraying the kind of values and morality the society has, some are for the purpose of religion and spirituality, some literature was made to emphasize creativity or unconventional way of creating a literature redefining the stereotypical characterization, themes, settings, conflicts and endings, and most importantly some literature are made for the purpose of persuasion. Literary works of writers especially from the past reflect their artistic interpretation of the world which is usually in the midst of inequalities, war and conflict. Literature basically speaks volumes about human ideas, emotions and nature that illustrate the kind of culture, religion and social orientation the writer has during the time he or she created it. There is no given absolute standard of what makes a piece a literature. Literature is basically the product of writer’s consciousness and experience. Literature can be always authentic or original. Most of the time, writer’s inputs in his writing is a mixture of acquired knowledge from the previous readings and his own (Elliot). In the earliest literature, the themes of something metaphysical are often explored especially in Greek and Roman literature during the time when most people were still in search of religion. One of the strongest and perhaps oldest emotions of mankind is fear, and the most intriguing fear is the fear of the unknown. The idea of fear inspires classic and contemporary writers to explore the things that cannot be seen or fully comprehended by human understanding, from the element of fear of the unknown to the exploration of something metaphysical that motivates detachment from life. As time passes by however, human interaction and attachment is increasing. There is a rapid development of ideas towards the standard of morality and ideal society. System and government arises and so inequality. Chaucer and Twain for example express their thoughts regarding inequalities of societal system through the stories and characters they created in their literature. Their works are considered timeless since the human problems they battled and experienced before are still being experience today. All literature is timeless in their own way since it explores human experience and human nature. Since everybody who can read literature is human, everybody can relate. There is no such thing as traditional literature when it comes to themes and symbolisms. What makes a literature traditional is that it was created long time ago.

Managerment

Do you agree with Vim's employment response to competition from software development contractors in India like Wiper that are expanding into IT consulting services? Why or why not? Vim's strategy appears oriented around â€Å"growing the pie. † If It can Increase Its products' user base by lower costs, It should be able to Increase demand for Its consulting services. However, low-cost consulting groups are ready to fill this void. Therefore, IBM will need to continue Its expansion Into low-cost labor markets.In Dalton, this expansion will need to embrace low cost markets outside of India. These markets Include Russia, China, Indonesia, and Mexico. Will Vim's plan to give away some of Its IT assets and Intellectual property and Increase Its support of open- source software products like Linux be a successful growth strategy In the â€Å"brutally competitive marketplace† in which It operates? Why or why not? IBM has expertise in supporting these applications. By lowering licensing costs or aging the software free, IBM should be able to increase its user base.With a broader user base, the demand for support should grow. The strategy appears logical. Of course, other organizations may try to meet this demand, but Vim's low- cost labor sources will help ensure its competitiveness. In addition, low-cost labor will help further increase demand for this software, thereby ensuring growth. However, this strategy will take on a whole new twist as the global economy continues o grow and labor costs rise around the world.History also supports Vim's growth assumptions. Bill Gates found his BASIC interpreter the De facto standard once users found they could easily find free pirated copies. Likewise, the low cost MEMO deals he made for the Windows operating system ensured a user base of over 100 million computers. The computing public values free, high quality software, and many conservative organizations will recognize the MM name as quality assurance. All of th is will encourage growth.

Adams Aircraft Analysis Report

Adam aircraft is a company that mainly deals in designing, building and certifying new products. The main factor that brought this company into being was that in the aviation industry for many years it lacked a company that wanted to get involved in the business of making new aircrafts from scratch. The above was experienced due to two factors lack of financing and lack of government support. These two factors can be elaborated by the following sentiments:   it’s not until 1994 when the government stepped in to protect aircraft manufacturers from lawsuits that emanated from dealing with aircrafts that were older than18 years. Before this the industry had died because of the many suits that had been filed. Thus not many people wanted to join an industry that would cost them more money in running other than the investment itself. To build a single aircraft is valued at the price of 250 million dollars this value is minus the certification process which takes a lot of money. The two factors are the main contributors of lack of innovation when it comes to the aviation industry. Adam Aircraft Company is an example of a company that has defied all odds in the aviation industry by escaping such hurdles as technology, capital, competition from staunch players like the Cessna and Boeing builders, and skeptics’ from players of the aviation sector, to come to a point of success by creating A500 and A700. The company is faced with major responsibilities which include the need of more finances to improve their innovation models in this industry as they have majored in light weight jets. In the past they have been using a lean budget to oversee their innovations. The company has opted to this kind of plane to increase its utility and increase efficiency. Another major responsibility faced by the company is the need of working through a lean budget, to deliver planes in good time that are not behind schedule or which will be carried out in a slow pace attracting the attention of competitors who will end up using their ideas to make better planes. Adam aircraft company has done well from its conception of humble begins they have grown to beat some of their competitors just by being innovative and timely in their actions. By the fact that they take anything that comes their way with outmost confidence they work with ultimate swagger of understanding their strategies well and to the core. They have taken the advantages of technology and used it to their advantage, this they have done by making it possible the designing of plane structures using the computer which tends to give them preciseness and accurate findings. The fore-mentioned idea helps the company to beat deadlines. Its engineers are always ready to upgrade new ideas and learn more as they work hence their ingenuity is affected to the maximum. When faced with challenges they tend to face it with an attitude of possibilities other than brushing it away to oblivion. Take for the case of john being asked if they can be able to solve the problem of putting an overhead window on an A500 plane to increase visibility of the tanker high and right, the engineers at Adams aircraft could do it in a week’s time. The engineers at Adams aircraft are committed people who are adaptable and flexible flourished and with their years of experience. Key recommendations include the need of motivation which should be revived daily in the company as the spirit of innovation is kept alive. Recruiting new engineers as their market flourishes should be inculcated as the new employees come in, in-training and key company strategies should be instilled in them. Introduction This analysis report on Adam Aircraft Company will mainly dwell on two issues how to waiver competition from established companies in this sector and the challenges that they face as they try to sell their product and new innovation ideas to a market that seems to be resilient to change. The market seems to be inflexible and question new comers who come to the arena. Will the company be able to sell its new innovative ideas because they need the money when it comes to expansion and carrying out research as they invent new products in the aviation industry? The art of selling themselves in market that has lain dormant for more than 3 decades is a major hurdle this report is going to evaluate the market, try to comprehend what the market needs in terms of approach, what kind of problems the industry faces when it comes to a stringent, inflexible, neglected market. (Sheehan 2003) How will they counter the problem of competition in relation to timeliness? They have to invent ways on which they can increase their speed when it comes to the time given to research new findings and the time of implementation of research findings. This is the main factor that will distract their competitor’s stables. How to go about it has to be brought to the light by the basis of finding the strengths and weakness characterized in the sector. Marketing Adam Aircraft Company has a market plan already set in place this is by the fact that it sells its product to the government and private owners. It has specialized in selling of the A700 Models twin engine aircraft and A500 Models thrust twin engine aircraft meaning it has a goal in place.   But how can they increase their market space in order to increase transactions which will alleviate the problems of job cuts brought about by the economic melt down that is being experienced world wide? One market area they should expound in, is the private owners through the charter system. They can make them their biggest customers by approaching and selling their ideas to them. With their A700 Model which can carry an approximate number of three people per trip it can go down well because the charted planes operate like taxis or cabs. Though people would like to travel in charted planes the ability to do so sometimes is unachievable. Hence Adams Aircraft Company should be able to provide affordable rates when it comes to their chattered services. Availability and accessibility of their planes should also be improved. The second market group is the private jet charters, this group can be considered a unique group which brings about specializing the services. People who make up this group consist of entertainers, athletes and celebrities these kinds of people are always on the move and are on tight schedules. Thus they need to have packages that are efficient and reliable. These private planes should be constructed in such way that will enhance privacy, comfort ability and convenience. By making them spacious, by having in built refreshing areas and other essentials that will be needed by this group of people. (Sheehan 2003) The advantage of investing in chartered airplanes is the fact that security details are given full cover. In that the charter company takes full responsibility when disaster strikes like terror attacks. Another advantage posed by private jets is that the customers are exposed to the equipments of the plane thus knowing and gaining full knowledge of the plane thus the eventual buying of the plane. A private charted plane also encourages employees and workers to communicate with each other without much ado of others hearing their work matters. In chartered planes the customers get the advantage of using a wide variety of services offered with different planes for various kinds of operation needed by the customer. This is because small planes have variable speeds and different kinds of equipments installed hence it gives the user an opportunity to experiment with all planes and one day perhaps will buy the best of them all. To reach the clients the company needs to employ various marketing skills such as employing sales personnel, employing direct customer contact and reaching out to other companies that offer the same kind of services to rent the companies planes. To penetrate the market even further Adam Company can develop a soft ware that will enable the market to respond to problems experienced while using its services. This will make the definition of the customers problem to be highlighted and alternative solutions be delivered. The company also should diversify its network to other countries especially developing countries who have the older models kind of planes that tend to have major snarl ups especially when it comes to visibility problems. Due to the high research inn put being put by the company it should find ways of approaching governments of other countries on the advantages of using their highly motivated air planes that have spare parts availability. Adams Aircraft Company can also venture into creating spare parts of old models. Thus this will increases their market share, because of the vacuum created due to the dormant years. It can take the initiatives of inventing more susceptible spare parts that will be used on old models. This initiative will go along away in increasing their capital standings, because it will cover even models that are not of their company. Thus beating their competitors at their own game, taking for instance they will increase their innovativeness when it comes to these said spare parts. This venture will mean more money being pumped in for research purposes but the out right benefits to be found afterwards are of outmost gain. They can take the above measure into two ways, one creating spare parts that are compatible with what they are specializing in that is for A700 planes and A500 planes, here they only need to upgrade the spare parts of other models to be compatible with theirs, this will enhance saving on capital subjected to the project. The second way is creating new spare parts from scratch for the old models. This will mean a lot of research input and capital investment. In conclusion it’s a venture that will increase its market share and pump in more money to the company. Competition Competition is another area of concern. Adam aircraft company should device ways on how to combat competition from their detractors. Adam Company is a new company in this arena compared to pipers, Cessna and Boeing which have rooted their operations world wide.   By taking advantage of their research and innovativeness they can increase their profit margin. But their lean budget tends to restrict them to progressive meaningful steps. This is to imply that timely acts can differentiate between the space of actual innovation and implementation. (Sheehan 2003) Adam aircraft company should pump more money to its research programs this will enhance its innovative programmes. This should be followed by specializing in the manufacturer of light weight jets only. This will mean they will go into research to improve what they already have meaning, not much money will be needed because it’s a continuation of the first process. They will be aiming to improve in efficiency, increase in capacity, and increase speed. By concentrating on a selected set of items more energy is directed to one certain point thus the end product will be a good product that doesn’t waiver because of economic recessions. The time between innovation and making a complete revolution of a product should be decreased with appropriate money set aside for certification process which is quite expensive. Business in mini jets and jets is anticipated by the majority of the population which likes to save time that is usually wasted at the airports and a population that likes to enjoy privacy and convenience thus this factor should motivate Adam Aircraft Company to continue producing its series of light weight jets. (Sheehan 2003) Two specific trends that favor the innovation of jets are as flows: proliferation of fractional ownership programs and the introduction of relatively low cost mini jets. As explained in other paragraphs increased flexibility in trip scheduling has improved by the accessibility of mini jets. Fractional ownership can be defined as the process where by a company buys a fraction of a fleet owned by lets say Adam Aircraft Company. This entitles that particular company to use that fleet at their own convenient time while paying for the services rendered. This includes the use of every kind of aircraft that Adam Company owns in its fleet this is arranged on the basis of the company paying a small fraction of the typical purchase price. This arrangement provides the user with a fixed number of hours that can be used per year. Another more innovative way of practicing the above idea is that of having jet cards program that entails individuals and companies to accesses flight time in 25 hour increments, hence increasing accessibility and lowering the cost than buying into a fractional ownership program. The above area hasn’t been exploited to its limits thus Adam aircraft Company can specialize in it. (Sheehan 2003) Manufacturers of these small jets should be well equipped to serve its clients who are more interested to efficiency and service delivery. The demand of these small airplanes has risen as years go by, Adam Aircraft Company should innovate smaller piston engines that can impact high altitude air space and air space around major metropolitan areas. It is expected by 2015 the growth and idea of plane taxi would have spiraled to up to 20% this should be factor on which Adam aircraft company should rely on to beat its competitors. The main cause of the two problems that is market penetration and competition can be attributed to one, a market that has lain dormant for over thirty years without the introduction of new products. The market was used to having models made in the sixties and seventies whose wiring systems and engines had been elapsed by time and technology, though they had adapted fine to its defects. The entry to this sector of manufacturing small jets and planes needs a lot of money for starters and incase of lack of time management a good innovation can be elapsed by occurring events leading to innovation of a product being back scheduled. A company needs a team of experienced engineers who are able to innovate better, efficient and faster planes compared to the planes made in the seventies. Security and safety measures should also be taken for consideration. (Sheehan 2003) The second problem of competition arises by the fact that in this field there are large companies that have been in the playing field for ages. For example large companies such as Boeing and Cessna have a large market and capital base thus for a company like Adam aircraft company to weaver that competition it needs to strategies its services and production levels. Adam Aircraft Company needs to increase their capital base in order to increase their competitive rates, by this they can materialize on specialization, increase innovation, increase and expand their delivery boundaries by involving charter companies. Conclusion For a successful company to affect its course it has to have a strategy that is well organized. In our case study the Adam Aircraft Company has that; it has specialized in an area that is perceived by many in the aviation sector as minor. But times are changing and the mode of having taxis and cabs on road will invade the air space and soon this industry of light weight jets will pronounce its vastness. As other big players continue to ignore the fertile grounds that small jets offer if innovation is instilled, their sector of heavy planes will be adversely affected by the competition it will experience in coming years. As more people venture for efficiency, more personalized services, and privacy that only the small jets and planes can offer. It is by the above fact that Adam aircraft company should take the pioneering role of establishing a company that will dully specialize in creating jets that have increased efficiency. By now their might be a negligent growth when it comes to usage of light weight jet but as civilization takes its course and sophistication improves the market will flourish for this kind of business.