Starbucks Use of Corporate Social Responsibility

In the today’s business world, there are many strategies being used to run businesses. In the recent past, the topic of Corporate Social Responsibility (CSR) has grown rapidly. People are starting to demand that companies take their social responsibility seriously. Many companies have started to engage in CSR as a strategy in order to gain benefits that can give them an added advantage over their competitors. There have been increasing numbers of companies engaged in CSR to run their businesses. Nowadays, corporate social responsibility (CSR) can drive companies to succeed in business by increasing sales volume and brand awareness. I decided to choose Starbucks Company as a case study for this thesis because this company has a good reputation in terms of social responsibility. The purpose of this study is to investigate how Starbucks succeeds in a business world by using CSR as a long-term strategy. You consider CSR strategy in terms of how this company can run business by using innovative technologies to increase the products and reduce costs and no damage to the environment. In addition, you intend to study how this company succeeds in gaining a competitive advantage in its business. Moreover, you also intend to find out how it deals with social responsibilities both in the internal organization and in communities including how it can protect environment. you will focus on five principle areas based on sustainable values-based service business of Starbucks Company andShow MoreRelatedEssay on Starbucks: Organizational Culture1048 Words   |  5 PagesCompanies to work for (Best companies to work for 2007, 2007). It also ranked # 2 Most Admired Companies to work for over all, # 6 for Best People management, # 7 for Best Social responsibility, and # 10 for Best Innovation (Americas most admired companies 2007, 2007). These are incredible numbers, which is why I choose Starbucks as the most culturally appealing company that I would like to work for. After researching this company Ive realized that I truly would love to work for it. I find itsRead MoreEssay about Financial Analysis of Starbucks Corporation1332 Words   |  6 Pagesand Current Industry Status VII. Recommendations for Corporate Improvement Starbucks Corporation Company Analysis Company Description Starbucks began in 1971 with a single store location in Seattles Pike Place Market. From there, they have grown in numbers but maintained their commitment to providing each customer with a drink from a Starbucks barista with a personal connection. According to the comment on the Starbucks corporate website, â€Å"It is just one hand reaching over the counterRead MoreOrganizational Structure Of Starbucks Organization Structure1203 Words   |  5 Pagesstructure, it delegates more creativity, independence and flexibility with in the company, reducing the need for overemployment and increasing the ability for structure. Another form of checks and balances, the company is dived into two parts the corporate side and the cafà ©s, and in stead of dividing the business down the middle the company has unified them. The geographic division of the company is evidence of the functional structure, on a larger scale. 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This indicates that although, they are leaders in the industry they need to remain diligent in their strategic management. Review of Mission and Objectives According to all three summary analysis tools that haveRead MoreThe Strategic Management of Starbucks962 Words   |  4 PagesStarbucks Strategic Management How Globalization and Technology Changes Impact Starbucks Globalization and the rapid evolution of technologies are making the Starbucks value chain more demand-driven and customer-focused than it has ever been. Starbucks is unique in that its new product development pipeline is perpetual; it continues between northern and southern hemispheres continually, fuelling new drinks and food products (Starbucks Investor Relations, 2012). Globalization continues to beRead MoreEssay on Enviromental Factors For Starbucks1182 Words   |  5 PagesStarbuck’s Environmental Factors Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations throughout the world, environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors that faceRead MoreSwot Analysis : Starbucks Company s Mission, Vision, And Primary Stakeholders Essay1626 Words   |  7 Pagessuccess of the primary stakeholders. A SWOT analysis will be used so that their strengths and weaknesses can be analyzed as well as their threats and weaknesses. The five forces of competition will be In this capstone assignment, I will discuss Starbuck’s. I will determine the impact of the company’s mission, vision, and primary stakeholders’ overall success. An analyzation will be performed to identify the five forces of competition and their impact on the company. I will perform a SWOT analysisRead MoreStarbucks : A Large Transnational Corporation1435 Words   |  6 Pages Starbucks is currently the largest transnational coffeehouse company in the world, with 23,768 stores spread across 67 countries. In this paper, I will use academic resources to analyze how Starbucks utilize unique globalizing strategies to become a large transnational corporation, while still maintaining its ethical values. Currently, many transnational companies focus on sourcing efficiency, as they strive to find the cheapest labor in the global market and methods to strategically reduce taxesRead MoreCorporate Social Responsibility : Acme Charity1663 Words   |  7 Pagescontinued success, synergistic relationships need to be fostered. For the upcoming event: Celebrating CSR†, it is important to carefully review The Starbucks Corporation prior to inviting them to this AcMe Charity event. Corporate Social Responsibility can be defined as a company’s social performance and the impacts of the company on its internal and external stakeholders, including: customers, suppliers, employees, communities, government and the environment. *** To be socially responsible, the company

Marketing Channels - 1096 Words

Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an†¦show more content†¦The best way to sell our product is on a one on one with the retailer. Through interaction we could assure the retailer that we are capable of servicing their needs. Personal selling is extremely effective. It is open to greater freedom to satisfy customer informational needs. Especially when selling our product in a highly competitive environment. In perspective, we have the opportunity to sell our cleaning product to a retailer which sells a host of other products similar to ours. It gives us the opportunity to differentiate our product f rom our competition. It allows us to interact with potential buyers and we will gain feedback from the retailer. By personal selling our cleaning product we can convey important information about our product to the retailer and by doing so, build our brand and develop relationships. To promote our cleaning product, we could use displays and counter space to attract the customer. We could offer the customers buy one and get one free promotions or coupons to give them more of a product for a lesser cost. We could give the potential buyer/retailer the opportunity to display our cleaning product on a trial basis. We can offer discount incentives to the retailer. We could base our principal selling technique on the retailers customer needs and desires (depending on the channel). Personal selling will allow us to interact with the retailer to increase their knowledge about our product.Show MoreRelatedMarketing Channels3091 Words   |  13 PagesMarketing channels Term paper Prepared by: Essam Eldin Khater †¢ Marketing Channels literature review    To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses,Read MoreMarketing Channels1247 Words   |  5 PagesDISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their productRead MoreMarketing Channel44625 Words   |  179 PagesChapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) DownstreamRead MoreTypes of Channels in Marketing1288 Words   |  6 PagesChannel levels Most businesses use third parties or  intermediaries  to bring their products to market. They try to forge a distribution channel which can be defined as all the organisations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. 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Indirect and direct are two different types of distribution channels (Wilkinson, 2001). According to Silva (2008), â€Å"Well-chosen channels constitute a significantRead MoreNike ( Marketing Channel)2584 Words   |  11 PagesUniversity of Essex Business School BE-532 Marketing Channels Nike- Channel Strategy and Conflicts. Individual Report Submited to:Dr. Antonello Romano Name:Virena Georgieva Student ID:0948588 Introduction The main market quality athletic footwear, clothing, sportswear and equipment supplier in U.S. is NIKE. The company’s name, whichRead MoreMarketing Channels : An Effective Marketing Strategy1592 Words   |  7 Pagesto the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). 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Throughout this assignment the researchRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages - Increased flexibility †Real options†: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and nowRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers

Legligence Case Of Rebecca Free Samples †MyAssignmenthelp.com

Question: Whether Rebecca has a case of negligence and can she claim damages for her losses from Michelle? Answer: Rule: In a case, where a person fails to exercise reasonable care in a particular situation and causes harm or injury to another person it amounts to negligence (Legal Services Commission, 2013). Negligence comprises of different elements such as: Duty of Concern- It is the lawful duty enforced upon an individual, who is required to abide himself in showing rational concern while doing act which can predict to cause harm. An individual is liable, if he breaches this duty (TheLaw Hand Book, 2016). Contravention of Responsibility- It is done when an individual who has an obligation of concern towards another and intentionally exposes that individual for the material risk of injury. Ones action can cause failure to realize such an injury or harm. Reason- It is the test of legal obligation for exploring whether a particular work or its exclusion by a person is the actual reason of damage caused to another; thus fallout in breach of duty owned to other person who is injured. Immediate Cause- It is the legal responsibility in rational concern rested on other person within a predictable zone of danger, whereby informal connection exists between conduct and result within a zone. Injury- It is the effect of bodily injury, loss, private reputation confirmed from the violation of Obligation of concern. Thus, it enables the injured party to recover compensation. Negligence also includes Contributory negligence. Contributory Negligence occurs when the person who is injured himself is found to have contributed to the cause of harm. If the person who is injured has failed to take reasonable concern of his own safety then he will be found to be contributorily negligent for such acts. Application: Usually under thelaw of Australia, an individual may be liable for negligence if an individual: Owe an obligation of concern towards another person; Fails to take rational concern; and Failure causes to the other person any injury or loss. However, according to law an individual who is injured if contributed to such a loss by failing to show rational concern is said to be contibutorily negligent. According to Section 47 of the Civil Liability Act, 1936(SA), Contributory Negligence has been assumed, if a person who has been injured trusts on the concern and ability of a person who is drunk. Where it has been assumed to be Contributory negligence, the tribunal should decrease the assessment of the compensation of the person who is injured by a fixed percentage. But As per Section 47(2) (b), the assumption can be annulled if the person who is injured constitutes that he was not in a position to logically be anticipated to stay away from such a risk (Legal Vision, 2016). In the present situation, as it was clearly seen that Rebecca had full knowledge of the intoxication of Michelle so primarily was held to be negligence for such a loss occurred to her. Thus, as specified above she should have been liable to recover only a fixed amount of compensation from Michelle. But as it was clearly mentioned, that Rebecca after finding that she has a danger to her life asked Michelle to stop as she wanted to get down of the car. So she will be liable for contributory negligence. Inference can be made from a case where it was held that it is the obligation of the injured person for choosing to sit with a drunken driver (High Court, 2010). In this case court held that a person should take reasonable care to avoid such acts which a person can predict to cause harm to oneself or the other person (Reuters, 2014). A remarkable case in this regard was Jones v. Livox. In this case it was held that contributory negligence requires a predictability of harm to one own self. An individual will be guilty of contributory negligence if he reasonably predicted and had known that if he doesnt act as a reasonable man he will get hurt. And according to his calculations, he must take into account the possibility that the other person is acting carelessly. Therefore, as Rebecca known that she and her friend Michelle both are drunk and if Michelle would drive the car accident may be caused. Rebecca should have stopped Michelle from driving by foreseeing an accident which might take place. So, Rebecca will not be able to ask full compensation for her injuries but can get a fixed percentage of compensation which has been specified under section 47 of the Civil Liability act. Conclusion: Therefore, it was concluded that Rebecca was contributorily negligent for her act as she known the fact that her friend Michelle was drunk as they both had wine together. Before sitting in the car with her she was aware that Michelle was high and was not in a position to drive. So she should have got inside the car. Rebecca should have asked Michelle not to drive because she known the fact that accident could have been caused. Rather when Rebecca sat into the car she voluntarily gave her consent to Michelle and she herself had not acted safely. After travelling a while, if she asked her friend to stop cannot be a plea to ask for compensation for her injury. Negligence and contributory negligence both are included in the current situation. And Rebecca will get damages as specified under Civil Liability Act. The amount will be according to the amount of injury caused too Rebecca (Trindade, Cane, and Lunney, 2007). References: Harlow, C. (2005) Understanding Tort Law. 3rd ed. London: Sweet Maxwell. High Court of Australia (2010) Allen v. Chadwick.[Online] High Court of Australia. [Online] Available from: https://www.hcourt.gov.au/cases/case_a14-2015 [Accessed on 31/08/2016] Klar, L., and Rainaldi, L.D. (1995). Negligence. Scarborough, Ont: Carswell. Legal Services Commission (2013) Negligence.[Online] Available from: https://www.lawhandbook.sa.gov.au/ch01s05.php.[Accessed on 31/08/2016] Legal Vision (2016) Riding High: Whats Your Responsibility If You Get in a Car With a Drunk Driver [Online] Available from: https://legalvision.com.au/riding-high-whats-your-responsibility-if-you-get-in-a-car-with-a-drunk-driver/.[Accessed on 31/08/2016] Reuters, T. (2014). The Law Handbook: Your Practical Guide To The Law In New South Wales. [Online] Available from: https://www.legalanswers.sl.nsw.gov.au/guides/law_handbook/pdf/Ch3_accidents_and_compensation.pdf. [Accessed on 31/08/2016] The Law Hand Book (2016) Negligence, liability and damages. [Online] Available from: https://www.lawhandbook.org.au/10_01_01_negligence_liability_and_damages/.[Accessed on 31/08/2016] Trindade, F.N., Cane, P., and Lunney, M. (2007) The Law of Torts in Australia. 4th ed. South Melbourne: Oxford University Press.

Innovative technology and organizational ecosystem case study

Innovative technology Implementing internal and external technologies. How do the implementation issues differ? How are they the same?Advertising We will write a custom term paper sample on Innovative technology and organizational ecosystem case study specifically for you for only $16.05 $11/page Learn More The following factors should be considered when implementing an innovative technology that is developed internally. They are ease of use, level of interaction and needs of users. The innovative technology should be easily applied by high school students. The students should use the technology as a platform for interaction. In addition, students’ requirements for technology should be put into consideration. Needs assessment, training for students, and deployment issues should be considered when implementing an externally acquired technology. Students should be trained on how to use the new technology. If the number of limitations of the technolo gy exceed the amount of its benefits, then there would be no need of implementing it. The new technology should meet the needs of the students and be deployed with ease by high school administration. The implementation of an internal technology would start from the process engineering stage, while the implementation of an externally acquired technology would start with training for students on the applications of the technology. Both technologies would involve testing during implementation (Miluzzo et al., 2008). Evaluating an internally implemented innovative technology To evaluate an internal technology, the following factors should be considered, such as data security, students’ experiences and troubleshooting. Effective technologies have few cases of data insecurity. Students should demonstrate that they use the technology for the intended purposes. Such a technology would be user-friendly and interactive. An effective technology should be easy to troubleshoot when errors occur (White Bruton, 2007).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Acquiring an innovative technology externally The following factors should be considered when acquiring a technology externally: technology failures, financial resources, and software/hardware compatibility issues. The externally acquired technology should have low rates of failure. It should be purchased at an affordable price and does not need to have many hardware and software compatibility issues because they result in low technology functionality (Miluzzo et al., 2008). Organizational Ecosystem Case Study What is a business ecosystem? Do all businesses function within an ecosystem? Why or why not? A business ecosystem is defined as a number of firms that rely on each other. The interactions existing among businesses within a business ecosystem are result of business competition and cooperation. All the o rganizations operate within ecosystems because they interact with suppliers, distributors, and competitors. However, their successes are based on the benefits they obtain from the ecosystems. For a business to survive within competitive environments, it should develop and maintain business relationships with the other firms. It has been shown that a business in an ecosystem affects all the other businesses while the other companies also have a certain influence on it. Business ecosystems are constantly evolving as a result of political and socioeconomic impacts. Political events may lead to stabilization or destabilization of business ecosystems. Economic factors also play crucial roles in shaping the dynamics of business ecosystems. Business organizations need to formulate ways of being flexible and adaptable so that they could survive within dynamic business ecosystems. In most cases, leaders within a business organization fail to understand and analyze firm’s ecosystem. Th us, the leaders often develop strategies that do not help organization to establish beneficial relationships with other businesses (Pires Aisbett, 2003). What potential role does the ecosystem play in Wal-Mart’s innovation efforts? Wal-Mart operates within a dynamic and competitive business ecosystem. The ecosystem plays a crucial role in enabling the firm to achieve its benefits for being innovative (Pires Aisbett, 2003). Wal-Mart has implemented a procurement system, RetailLink system, which has helped it improve its performance. In addition, performances of the other businesses within the ecosystem have been positively impacted by the information system. Using the system, suppliers are able to monitor the sales of products at different stores operated by Wal-Mart. Suppliers could make timely supplies and improvements on products in case they are not being purchased fast.Advertising We will write a custom term paper sample on Innovative technology and organizational ecosystem case study specifically for you for only $16.05 $11/page Learn More Innovation within the ecosystem has helped Wal-Mart to successfully set up stores offering diverse products. This has also been accompanied by changing the layouts of stores to reflect location demographics. Such adjustments ensure that different stores sell products that satisfy the needs of different consumers within specific business locations. For example, TX Store has been adjusted to provide products and services to the rich consumers in the Plano area. Currently, it sells high-tech electronic and sporting products. Therefore, Wal-Mart has been able to describe its ecosystem and make adjustments that would help it to improve sales and financial performance (Davila, Epstein Shelton, 2012; Rowe, 2004). In terms of innovation and creativity, what are the advantages and disadvantages of functioning within an ecosystem? Firms obtain many benefits from being innovative and creativ e within an ecosystem. Being the first firm to implement an innovative product implies that all the initial benefits go to the firm. For example, Wal-Mart was the first firm to introduce a procurement system within its ecosystem. The procurement system helps its suppliers monitor the sales of their products sold at Wal-Mart stores and make prompt supplies. Being innovate within an ecosystem also enables a firm to understand the dynamics of an ecosystem and take advantage of the existing location demographics. For example, Wal-Mart identifies the affluent Plano area and sets up a specialized store that would sell expensive products to the rich consumers. On the other hand, being innovative and creative within an ecosystem has disadvantages. For example, a firm may introduce an information system that would enhance communication with its suppliers. If the system had many functionally issues, then the competitors of the firm might launch a superior information system. The firm would be disadvantaged because its innovative idea would be overtaken by its competitors. In addition, a company might lose business opportunities to its competitors even after it has identified a unique market segment to offer special products at special prices. This would be the case when a firm does not launch a superior product and maintain its quality. References Davila, T., Epstein, M., Shelton, R. (2012). Making innovation work: How to manage  it, measure it, and profit from it. Upper Saddle River, NJ: Pearson.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Miluzzo, E., Lane, N. D., Fodor, K., Peterson, R., Lu, H., Musolesi, M.,†¦ Campbell, A. T. (2008). Sensing meets mobile social networks: the design, implementation and evaluation of the CenceMe application. Proceedings of the 6th ACM conference on Embedded network sensor systems, 1(1), 337-350. Pires, G. D., Aisbett, J. (2003). The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce. Industrial  Marketing Management, 32(4), 291-300. Rowe, A. (2004). Creative intelligence. Discovering the innovative potential in ourselves  and others. Upper Saddle River, NJ: Pearson. White, M. Bruton, G. (2007). The management of technology and innovation: A  strategic approach. Mason, OH: Thomson. This term paper on Innovative technology and organizational ecosystem case study was written and submitted by user Mila Conway to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.