Marketing Channels - 1096 Words

Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an†¦show more content†¦The best way to sell our product is on a one on one with the retailer. Through interaction we could assure the retailer that we are capable of servicing their needs. Personal selling is extremely effective. It is open to greater freedom to satisfy customer informational needs. Especially when selling our product in a highly competitive environment. In perspective, we have the opportunity to sell our cleaning product to a retailer which sells a host of other products similar to ours. It gives us the opportunity to differentiate our product f rom our competition. It allows us to interact with potential buyers and we will gain feedback from the retailer. By personal selling our cleaning product we can convey important information about our product to the retailer and by doing so, build our brand and develop relationships. To promote our cleaning product, we could use displays and counter space to attract the customer. We could offer the customers buy one and get one free promotions or coupons to give them more of a product for a lesser cost. We could give the potential buyer/retailer the opportunity to display our cleaning product on a trial basis. We can offer discount incentives to the retailer. We could base our principal selling technique on the retailers customer needs and desires (depending on the channel). Personal selling will allow us to interact with the retailer to increase their knowledge about our product.Show MoreRelatedMarketing Channels3091 Words   |  13 PagesMarketing channels Term paper Prepared by: Essam Eldin Khater †¢ Marketing Channels literature review    To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. 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Throughout this assignment the researchRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages - Increased flexibility †Real options†: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and nowRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers